Brand identity process – DRIMIA

Toud

DRIMIA is a project for an entrepreneur who sells juicy flowers. The customer already had the name and wanted a story and a visual identity which to ensure a good positioning on the market as well as differentiation. Initially this project is exclusively connected to juicy plants.

Below you can see Toud creative process.

The first slides are steps that propose to fix values and elements of the brand. The following ones are sketches that illustrate a small part of the visual identity. The materials below are just a proposal to the customer, an early form of what DRIMIA brand  should be from our point of view.

The whole construction is based on the idea of total different positioning from other competitors on the market.

***after receiving feedback and new information we have taken the project to another area bringing major changes to the logo too, we will detail it in a new article.
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