We build together a story that will inspire your customers and which will be based on a set of values and symbols that will facilitate the communication between them and your company.
A story that inspires
We will build your company brand. We will make your competition analysis, your potential consumer profile and we will define a brand identity able to market your business.
The brand image is directly related to the identity and represents the way in which the identity is perceived and understood by people who interact with the brand. Through communication campaigns the image can be adjusted to fit identity.
In order to facilitate the connection between a brand an the people who interact with it, there is a set of strategies through which the brand is assigned human characteristics. This process is called the brand strategy creation. Today it has an important role because it strengthens the relations between the potential customer (from stakeholders, in general) and the brand. The emotional connection between the customer and the brand becomes easier to be done.
We could define this concept as the soul of a brand. It is an accumulation of characteristics that differentiate your brand from others and which facilitates the emotional connection between the brand and the people who get in touch with it.
A brand needs a strong and very suggestive visual identity. In most of the cases it will be the first element that your potential consumers will see. According to it, they will choose your brand or will continue their search.
Besides logo, the visual identity includes fonts (used for the writing materials), all the images, illustrations, movies associated with your brand, the website, the social media presence etc.
All points above contribute to the differentiating elements’ formation. Only a strong correlation between them can lead to a coherent communication and a market share able to ensure the success of the brand.
The most important aspect related to the process of branding is to create a believable, different story, capable of inspiring. This story will connect the brand and the people who interact with it. This story is the result of all the correlations mentioned above.
Without a story, the fight with other brands, other companies, will be very difficult on medium and long term.
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