For over 13 years, we have been helping companies define their direction and grow through brand strategy, design, and inbound marketing. Today, we combine AI with creativity and human expertise to accelerate growth in a sustainable way.
We specialize in brand strategy and design, helping companies strengthen their position and grow sustainably. Through storytelling, internal alignment, robust design systems, and inbound marketing, we deliver measurable impact. We work with advanced processes and artificial intelligence, in partnership with global platforms such as Adobe and HubSpot.
We have contributed to the strategic repositioning and strengthening of prestigious engineering companies in Romania, including Electromontaj, ISPCF, KADRA, Ludan ENGINEERING, IESYS and others.
We contribute to strengthening the positioning, developing the brand, and creating growth mechanisms for a company operating at the highest international level, including at the Olympic Games — Stridefull.
We contributed to defining the brand strategy and visual identity for CARBONOFF, one of the largest carbon capture projects in Europe.
We have solid experience in creating impactful presentations. We combine strategy, storytelling, and design into an efficient system. We work with startups, local companies, and multinational corporations.
We believe in the power of NGOs to drive real change. We have actively engaged in projects and national initiatives supported by them, contributing strategically to their development and communication.
During the lockdown, we supported the digitalization initiative for the HoReCa sector, launched by Qriser and backed by Mastercard, which involved hundreds of Romanian entrepreneurs from the industry.
We support EMI Group in reaching the 100 million euro revenue milestone, contributing to brand strategy, visual identity, and the development of a consistent communication platform.
We support the initiatives of La Blouse Roumaine and have contributed to the development of the ‘Acasă la Origini’ platform. We believe in the power of culture and its fundamental role in society, in a present dominated by technology and AI.
We have contributed to hundreds of projects. Read more about the challenges, solutions, and results achieved on the pages dedicated to each project.
We have published a series of articles on design and branding, created to provide clarity and support in your growth processes.
More about us
Suntem o agenție de branding și design. Suntem spirite libere care ajută organizațiile să își spună povestea, identificând cele mai valoroase resurse din interiorul lor, punându-le în context și integrându-le într-un design relevant. Credem în puterea poveștilor de a inspira, de a aduce claritate și de a crea impact real.
Ne place să lucrăm cu antreprenori și echipe care își cunosc motivația, au o viziune clară și își asumă un drum bine definit pentru a genera impact pozitiv. Credem în consum responsabil, în economiile locale și în dezvoltarea sustenabilă. Nu susținem ideea de comerț orientat exclusiv către profit, ci construcții cu sens și valoare pe termen lung.
Suntem o agenție de branding și design care oferă servicii complete în aceste două domenii (de la audit de brand, la rebranding și până la design de identitate vizuală). Avem peste 13 ani de experiență, timp în care am finalizat sute de proiecte pentru organizații din diverse industrii.
Credem în puterea poveștilor. Ele pot inspira, pot clarifica, pot aduce coerență și pot construi încredere. Într-o lume complexă, poveștile bine definite creează direcție și sens.
Am lucrat cu ONG-uri, corporații, companii mici și mijlocii, precum și cu antreprenori aflați la început de drum. Fiind o agenție independentă și de dimensiune redusă, alegem cu grijă proiectele în care ne implicăm. Lucrăm la un număr limitat de inițiative pentru a putea oferi calitate reală și implicare autentică.
Ne aduc cea mai mare satisfacție proiectele dezvoltate alături de lideri și echipe care își înțeleg motivația, știu unde se află și unde vor să ajungă, își cunosc identitatea și își asumă impactul pe care doresc să îl genereze.
Evităm proiectele în care lipsesc viziunea, responsabilitatea sau grija sinceră pentru public. Credem că fără implicare autentică nu se poate construi ceva durabil și valoros.
Toud este mai mult decât o agenție de branding și design; este un partener strategic pentru companiile care caută claritate și viziune. Deși ne regăsești adesea ca o agenție de branding în București — locul unde ne întâlnim cu partenerii și ne conectăm la energia capitalei — inima echipei noastre bate într-un ritm diferit.
Creativitate fără limite geografice: Din sat, către întreaga lume
Suntem, probabil, singura agenție de branding din România care funcționează dintr-un sat de pe Transfăgărășan. Am ales acest echilibru pentru a oferi proiectelor tale liniștea și rigoarea necesare unor strategii durabile.
Chiar dacă sediul nostru creativ este în inima naturii, amprenta Toud se simte în principalele centre economice ale țării. Am construit identități vizuale și strategii de comunicare din postura de:
Credem cu tărie că valoarea unui brand nu este dictată de adresa poștală a agenției, ci de profunzimea relațiilor construite. Toud funcționează ca un punct de legătură între pragmatismul urban și perspectiva oferită de distanță.
Fie că ești în căutarea unei agenții de branding în România care să îți înțeleagă specificul local sau ai nevoie de o viziune globală, lucrăm alături de tine pentru a transforma organizația într-un punct de referință în piață.
Toud — agentie de branding și design. We help you tell your story.
Below we answer questions about Toud, a branding and design agency, and how we can help you.
1. What does Toud do and how are you different from other branding agencies?
We specialize in branding (brand strategy, brand audit) and design (visual identity creation, logo, web design) and through these elements we increase the visibility and conversions of companies. We are different through this approach and our ability to bring performance, focusing on branding and design.
2. What type of clients do we work with?
We have worked with large global companies, large and very large Romanian companies, as well as start-ups and smaller companies. We want to work with those companies that want to bring a positive change to the world, that have a story to tell, and that respect their customers and do their best to solve their problems.
3. Do you have any projects completed for companies outside Romania?
We have projects done for companies in Switzerland, the USA, France, but also for global brands with business all over the world. All of them can be seen in our portfolio section.
4. What exactly does "brand strategy" mean and why do I need it?
We write extensively on the dedicated Brand Strategy page. In short, it is a set of decisions you make to improve the way your company (or product, service) is seen by the public (employees, customers, partners, media, suppliers, etc.). Why is it important? The better they understand who you are, what you do, how you bring value and what you can do for them, the easier it will be for you to recruit, sell, find partners, ultimately achieve your vision and, obviously, your goals, to make an impact.
5. What is the difference between brand, branding and visual identity?
I wrote about this extensively in this article Clarity in communication: the difference between brand, branding, style guide and brand manual. In short: brand — is what people think about the company (or product, service, etc.); branding is the process by which you try to influence what people think; visual identity is just the visual part through which you try to make the company (product, service, etc.) visible, it includes the logo and a series of other elements, from fonts, colors to complex visual constructions.
6. How do I know if I need rebranding or if a visual refresh is enough?
The question is not really well asked. The difference between the two directions is so big that they do not make sense put in the same sentence. Rebranding — refers to what people think about the company, product, etc. Visual refresh is what people see and should not involve the logo (the logo changes only in cases where it is absolutely necessary). So they are different things; a visual refresh could help in a rebranding.
7. What does a brand audit include and how long does it take?
In this process, we measure how the public sees your company (or product, service, etc.) and we do this through our own research methodology that includes several stages: desk analysis, observation, interviews, group discussions, questionnaires. The public has many components and we always start from the inside (people in the company) to the outside (customers, partners, media, etc.). It takes time depending on the size of the company and the complexity of its relationships — it can take a month, but it can also take 4 months.
8. How much does a brand strategy cost?
It costs the most not to have it, because you have a huge potential that you do not reach and because it will cost you more to recruit, sell, convert leads, open doors, establish solid relationships with suppliers, benefit from the admiration of media companies or the general public. If we talk about the cost of creating one, it can start from 4,000 euros (in a very simple version) and can reach tens of thousands, in the case of complex projects, which involve many interviews with different categories of audience, numerous meetings in the working group, an in-depth analysis in several areas.
9. Why not use an online logo maker instead of hiring an agency?
It’s good to use if you’re in the MVP (business idea validation) phase. It’s not good to do this if you’re in the growth phase, because here you need a visual identity created in correlation with the brand strategy. AI could probably help you, but it will be difficult to go in the right direction without having solid knowledge of communication, marketing and obviously branding and design.
10. What does the visual identity package include beyond the logo?
We write in detail on the dedicated page — Visual Identity. The basic package includes creating a logo based on a brief created in close correlation with the brand strategy, selecting fonts, colors, creating at least 5 layouts of your choice (business cards, cover images for SM, email signatures, etc.) and a visual identity guide (style guide) designed to help you maintain good use and development of the visual identity.
11. How many logo variations do you propose and how many rounds of revisions are included?
We believe that we should propose one and only one. But often clients want to see several approaches and as a result we end up proposing up to 5. The following aspect is very important — we build everything on the brief, according to the brand strategy, and after the first proposals we explore new developments. There is no limit to revisions; we have always found the right logo without having a limitation here.
12. Do you build websites on WordPress or use other platforms?
We are a branding and design agency, so our focus is on UX and UI. On smaller, less complex projects, we also create websites in WordPress or other platforms.
13. Do you include SEO in web design projects?
Always. We find it a critical element — it’s like selling a car without the headlights installed.
14. Will you help me after the website is launched (maintenance, updates)?
All websites we build come with a 3-month free maintenance period. During this period, we measure what is happening on the site and optimize to achieve the set goals.
15. What does the work process look like from first contact to delivery?
The process is different from one service to another. When we talk about brand strategy, we build a working group and meet face to face. If we talk about design, we have a series of online meetings. Communication, creating a sincere and open relationship with the client’s team is essential.
16. How long does a complete branding project take on average?
It depends on the size of the project. It could take a month, but it could also take 6 months.
17. How do we collaborate if we are not in Bucharest?
We travel to the client for brand strategy projects. We meet online for design and performance projects. But it all starts with good chemistry and alignment on values.
18. How is the price of a project calculated? Do you offer fixed packages or work on demand?
In the branding and design area, we offer based on a brief and assume the costs (no other costs arise during the project). In the website maintenance area, we have packages. We have long-term relationships with clients who need various services from our portfolio and here we work on hours invoiced at the end of the month or quarter.
19. What happens if I am not satisfied with the result?
We have been working in this formula since 2016 and, yes, there were cases where we did not deliver at the level of expectations. At that moment, we met again with the client, analyzed what was not working, regrouped and managed to reach the expected level. It happened both on the design side (including the logo) and on the brand strategy side, on different components. We are patient and assume failure. If the values are similar and there is good communication, then any obstacle is overcome. Everything I have said here is the experience of over 10 years of activity in this formula.
20. How can I start collaborating with Toud? What is the first step?
Tell us more about your project, by email, by phone, by chat, and we will answer openly, with maximum sincerity, if we align with your vision, if we are able to bring value to the project and together we will determine the next steps. After this phase, we will make an offer that includes cost and time benchmarks.
