For over 19 years, we’ve been helping companies define their direction and evolve through brand strategy, design, and inbound marketing. Today, we combine AI with creativity and human expertise to accelerate growth in a sustainable way.
We specialize in brand strategy and design, helping companies strengthen their position and grow sustainably. Through storytelling, internal alignment, robust design systems, and inbound marketing, we deliver measurable impact. We work with advanced processes and artificial intelligence, in partnership with global platforms such as Adobe and HubSpot.
We have contributed to the strategic repositioning and strengthening of prestigious engineering companies in Romania, including Electromontaj, ISPCF, KADRA, Ludan ENGINEERING, IESYS and others.
We contribute to strengthening the positioning, developing the brand, and creating growth mechanisms for a company operating at the highest international level, including at the Olympic Games — Stridefull.
We contributed to defining the brand strategy and visual identity for CARBONOFF, one of the largest carbon capture projects in Europe.
We have solid experience in creating impactful presentations. We combine strategy, storytelling, and design into an efficient system. We work with startups, local companies, and multinational corporations.
We believe in the power of NGOs to drive real change. We have actively engaged in projects and national initiatives supported by them, contributing strategically to their development and communication.
During the lockdown, we supported the digitalization initiative for the HoReCa sector, launched by Qriser and backed by Mastercard, which involved hundreds of Romanian entrepreneurs from the industry.
We support EMI Group in reaching the 100 million euro revenue milestone, contributing to brand strategy, visual identity, and the development of a consistent communication platform.
We support the initiatives of La Blouse Roumaine and have contributed to the development of the ‘Acasă la Origini’ platform. We believe in the power of culture and its fundamental role in society, in a present dominated by technology and AI.
We have contributed to hundreds of projects. Read more about the challenges, solutions, and results achieved on the pages dedicated to each project.
Our services fall into four main categories
We are more than just a branding and design agency; we are a strategic growth partner. The selection below reflects our strategic direction, the types of partnerships we build, and the real impact we generate.
Brand strategy for startup companies
When you build from scratch
We define positioning and the value proposition—that is, the brand strategy—to provide clarity, credibility, and a solid foundation for growth.
Read more about – Brand strategy
Rebranding - company transformation
When a company needs to evolve
We lead transformation processes for companies looking to strengthen their market position, align their teams, and prepare for the next stage of growth.
Learn more – brand strategy or rebranding
Brand audit
When you need clarity before the next step
We analyze positioning, messaging, visual identity, and communication consistency to identify gaps between who you are and how the market perceives you. The audit provides a clear view of strengths, vulnerabilities, and opportunities to strengthen your brand.
Read more about – Brand audit
Logo and Visual Identity
When the brand needs coherence and consistency
We create or optimize logos and visual identity systems that support recognition, scalability, and long-term strategic positioning.
Read more about – Logo
Read more about – Visual identity and explore examples
Company presentations and corporate brochures
We develop impactful corporate presentations and brochures, combining analysis, storytelling, and design to support sales processes, investment decisions, or board-level decision-making.
Read more about – design de prezentări
Graphic design
When a brand’s image needs to be relevant and impactful
We develop integrated graphic and digital design—from brand identity to online and offline materials—by combining advanced tools (Figma, Adobe, generative AI) with a rigorous strategic validation process.
UX/UI
When your website needs to perform, not just look good
We design and develop both B2B and B2C websites focused on clarity, credibility, and performance, structured to support complex sales cycles.
Read more about – how we build websites
B2B Website Development
When Web Development Requires Precision and Speed
We implement high-performance, secure web solutions that are technically optimized for fast loading times, long-term stability, and the continuous generation of opportunities— Website Development.
Inbound marketing & lead generation with AI
When growth needs structure
We build inbound marketing systems integrated with AI, combining content, automation, and lead management to generate measurable growth. We are HubSpot Partners.
Learn more and schedule a meeting – More leads and higher conversions via WhatsApp – The Toud Method
Communication strategy
When everything needs to work as one
We align the brand, communication, digital channels, and marketing mechanisms into a coherent growth system, ready for scaling.
Learn more – Growth strategies and tactics
We have published a series of articles on design and branding, created to provide clarity and support in your growth processes.
More about us
We are a branding and design agency. We are free spirits who help organizations tell their stories by identifying their most valuable internal resources, putting them into context, and integrating them into a relevant design. We believe in the power of stories to inspire, to bring clarity, and to make a real impact. We enjoy working with entrepreneurs and teams who understand their motivation, have a clear vision, and are committed to a well-defined path toward creating a positive impact. We believe in responsible consumption, local economies, and sustainable development. We do not support not the idea of business driven solely by profit, but rather projects with meaning and long-term value.
We are a branding and design agency that offers comprehensive services in these two areas (ranging from brand audits and rebranding to visual identity design). We have over 19 years of experience, during which time we have completed hundreds of projects for organizations across various industries.
We believe in the power of stories. They can inspire, clarify, provide coherence, and build trust. In a complex world, well-defined stories provide direction and meaning.
We have worked with NGOs, corporations, small and medium-sized businesses, as well as early-stage entrepreneurs. As an independent, small agency, we carefully select the projects we take on. We work on a limited number of initiatives that allow us to deliver true quality and genuine engagement. We find the greatestsatisfaction in projects developed alongside leaders and teams who understand their motivation, knowwhere they stand and where they want to go, are aware of their identity, and take ownership of the impact they wish to create. We avoid projects that lack vision, accountability, or a sincere concern for the public. We believe that without genuine commitment, it is impossible to build something lasting and valuable.
Toud is more than just a branding and design agency; it is a strategic partner for companies seeking clarity and vision. Although you’ll often find us listed as a branding agency in Bucharest—l The place where we meet our partners and connect with the energy of the capital—the heart of our team beatsto a different beat.
We are probably the only branding agency in Romania based ina village along the Transfăgărășan. We chose this balance to provide your projects with the tranquility and rigor needed for sustainable strategies.
Though our creative headquarters is tucked away in the heart of nature, Toud’s footprint is felt across the country’s major economic hubs. We have built visual identities and communication strategies as a:
Branding agency in Cluj and Timișoara, working with innovative businesses;
A strategic partner in Brașov, Arad, and Constanța, where we have delivered high-impact projects for local leaders;
An international design consultant with an active portfolio in Europe and the United States.
We firmly believe that a brand’s value is not determined by the agency’s mailing address, but by the depth of the relationships we build. Toud serves as a bridge between urban pragmatism and the perspective it offers a distance.
Whether you’re looking for a branding agency in Romania that understands your local context or need a global perspective, we’ll workwith you to transform your organization into a market leader.
Toud — branding and design agency. We help you tell your story.
Below we answer questions about Toud, a branding and design agency, and how we can help you.
1. What does Toud do and how are you different from other branding agencies?
We specialize in branding (brand strategy, brand audit) and design (visual identity creation, logo, web design) and through these elements we increase the visibility and conversions of companies. We are different through this approach and our ability to bring performance, focusing on branding and design.
2. What type of clients do we work with?
We have worked with large global companies, large and very large Romanian companies, as well as start-ups and smaller companies. We want to work with those companies that want to bring a positive change to the world, that have a story to tell, and that respect their customers and do their best to solve their problems.
3. Do you have any projects completed for companies outside Romania?
We have projects done for companies in Switzerland, the USA, France, but also for global brands with business all over the world. All of them can be seen in our portfolio section.
4. What exactly does "brand strategy" mean and why do I need it?
We write extensively on the dedicated Brand Strategy page. In short, it is a set of decisions you make to improve the way your company (or product, service) is seen by the public (employees, customers, partners, media, suppliers, etc.). Why is it important? The better they understand who you are, what you do, how you bring value and what you can do for them, the easier it will be for you to recruit, sell, find partners, ultimately achieve your vision and, obviously, your goals, to make an impact.
5. What is the difference between brand, branding and visual identity?
I wrote about this extensively in this article Clarity in communication: the difference between brand, branding, style guide and brand manual. In short: brand — is what people think about the company (or product, service, etc.); branding is the process by which you try to influence what people think; visual identity is just the visual part through which you try to make the company (product, service, etc.) visible, it includes the logo and a series of other elements, from fonts, colors to complex visual constructions.
6. How do I know if I need rebranding or if a visual refresh is enough?
The question is not really well asked. The difference between the two directions is so big that they do not make sense put in the same sentence. Rebranding — refers to what people think about the company, product, etc. Visual refresh is what people see and should not involve the logo (the logo changes only in cases where it is absolutely necessary). So they are different things; a visual refresh could help in a rebranding.
7. What does a brand audit include and how long does it take?
In this process, we measure how the public sees your company (or product, service, etc.) and we do this through our own research methodology that includes several stages: desk analysis, observation, interviews, group discussions, questionnaires. The public has many components and we always start from the inside (people in the company) to the outside (customers, partners, media, etc.). It takes time depending on the size of the company and the complexity of its relationships — it can take a month, but it can also take 4 months.
8. How much does a brand strategy cost?
It costs the most not to have it, because you have a huge potential that you do not reach and because it will cost you more to recruit, sell, convert leads, open doors, establish solid relationships with suppliers, benefit from the admiration of media companies or the general public. If we talk about the cost of creating one, it can start from 4,000 euros (in a very simple version) and can reach tens of thousands, in the case of complex projects, which involve many interviews with different categories of audience, numerous meetings in the working group, an in-depth analysis in several areas.
9. Why not use an online logo maker instead of hiring an agency?
It’s good to use if you’re in the MVP (business idea validation) phase. It’s not good to do this if you’re in the growth phase, because here you need a visual identity created in correlation with the brand strategy. AI could probably help you, but it will be difficult to go in the right direction without having solid knowledge of communication, marketing and obviously branding and design.
10. What does the visual identity package include beyond the logo?
We write in detail on the dedicated page — Visual Identity. The basic package includes creating a logo based on a brief created in close correlation with the brand strategy, selecting fonts, colors, creating at least 5 layouts of your choice (business cards, cover images for SM, email signatures, etc.) and a visual identity guide (style guide) designed to help you maintain good use and development of the visual identity.
11. How many logo variations do you propose and how many rounds of revisions are included?
We believe that we should propose one and only one. But often clients want to see several approaches and as a result we end up proposing up to 5. The following aspect is very important — we build everything on the brief, according to the brand strategy, and after the first proposals we explore new developments. There is no limit to revisions; we have always found the right logo without having a limitation here.
12. Do you build websites on WordPress or use other platforms?
We are a branding and design agency, so our focus is on UX and UI. On smaller, less complex projects, we also create websites in WordPress or other platforms.
13. Do you include SEO in web design projects?
Always. We find it a critical element — it’s like selling a car without the headlights installed.
14. Will you help me after the website is launched (maintenance, updates)?
All websites we build come with a 3-month free maintenance period. During this period, we measure what is happening on the site and optimize to achieve the set goals.
15. What does the work process look like from first contact to delivery?
The process is different from one service to another. When we talk about brand strategy, we build a working group and meet face to face. If we talk about design, we have a series of online meetings. Communication, creating a sincere and open relationship with the client’s team is essential.
16. How long does a complete branding project take on average?
It depends on the size of the project. It could take a month, but it could also take 6 months.
17. How do we collaborate if we are not in Bucharest?
We travel to the client for brand strategy projects. We meet online for design and performance projects. But it all starts with good chemistry and alignment on values.
18. How is the price of a project calculated? Do you offer fixed packages or work on demand?
In the branding and design area, we offer based on a brief and assume the costs (no other costs arise during the project). In the website maintenance area, we have packages. We have long-term relationships with clients who need various services from our portfolio and here we work on hours invoiced at the end of the month or quarter.
19. What happens if I am not satisfied with the result?
We have been working in this formula since 2016 and, yes, there were cases where we did not deliver at the level of expectations. At that moment, we met again with the client, analyzed what was not working, regrouped and managed to reach the expected level. It happened both on the design side (including the logo) and on the brand strategy side, on different components. We are patient and assume failure. If the values are similar and there is good communication, then any obstacle is overcome. Everything I have said here is the experience of over 10 years of activity in this formula.
20. How can I start collaborating with Toud? What is the first step?
Tell us more about your project, by email, by phone, by chat, and we will answer openly, with maximum sincerity, if we align with your vision, if we are able to bring value to the project and together we will determine the next steps. After this phase, we will make an offer that includes cost and time benchmarks.
