Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07

10 for leaders – transformation evolution network for leaders – branding and design

About – 10 for leaders

10 for leaders is a project designed for the business environment. – We are a group of professionals passionate about learning who streamline the time, information, and skill resources of our members (leaders from various fields) by organizing events and workshops where they exchange ideas, and by generating relevant content to bring balance and inspiration to every leader in the community/Romania.

Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07

Toud – name identification, brand identity definition, and design

We, Toud, facilitated the development of the brand identity by applying our own process of identifying the common ambition and common values, and formulating them. In this process, we worked in a mixed group (agency + team members of the new project), organizing a series of workshops together. During this stage, we identified the common ambition, common values, vision, mission, brand personality, and the name of the future organization. We also paid attention to the learning market and its main players, as well as the needs of the people targeted by this project (sketching a series of buyer personas), seeking to capitalize on the information that both Toud and the members of the new project have about the world of learning in Romania.

Style Guide for leaders creating an organizational brand, brand learning, business brand, brand strategy, visual identity, cover

Visual identity

10 for leaders means – transformation evolution network for leaders. We chose to use the digit 10 instead of the acronym TEN. In this way, we succeeded in obtaining a strong and recognizable symbol. This symbol has multiple meanings; on one hand, it points toward the “grade 10” perfection, but also toward the idea of humanity, simplification (binary system 0 and 1), and even toward the idea of full harmony (bringing together straight and circular shapes).

The chosen color palette is bold; we went toward vibrant, vivid colors capable of inspiring joy, courage, and the desire to push your limits, to seek freedom, as well as the idea of giving back—of being generous.

The 10 for leaders logo is strong and very easy to identify in a sea of logos.

Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07

An exercise

We validated the logo and the visual identity suite by looking at the logos of the main learning and networking platforms in Romania. We aimed to test the extent to which the 10 for leaders logo is visible, memorable, and able to act as a vessel that acquires content, relevance, and meaning throughout the interaction with the organization. We recommend this exercise for validating a logo, especially when it can be done in an organized manner with a sample of several dozen people.

Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07

The creative brief

Below we highlight a few aspects from the creative brief.

Key elements

  • high-value networking
  • emotion and joy – something cool, you really want to participate
  • simplicity
  • elegance
  • something simple that could be reproduced on an elegant badge
  • works well in black and white
  • supports the idea of the power and joy of the community

What the visuals must suggest

high value, network, joy, for leaders

Brand personality

inspiring, creates enthusiasm, honest, trustworthy, successful, smart

About the logo

  • Fluid lines
  • Harmony
  • Simplicity
  • In harmony with the vision
  • Abstract shape
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07

10 for leaders

We really enjoyed this project because we worked with a mature team of professionals—a small team—succeeding in going through all the processes very quickly and efficiently.

Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide for leaders creating an organizational brand, brand learning, business brand, brand strategy, visual identity, toud story
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity_Page_07
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity, toud
Style Guide 10 for leaders. organizational brand creation, brand learning, business brand, brand strategy, visual identity, toud
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