How to build visual identity for a distributor that sells 50 000 products
The relevance of visual identity
Customer: Romnin Concept 2005
This company is probably the biggest distributor of solutions for electrical installations in the country. Starting with 2005 is has grown continuously, even during the crisis years, based on the desire of offering to its customers good quality solutions at correct prices. Today, with a team of over 30 people and a fiscal value of more than 7 million euros in 2017, Romnin Concept is one of the biggest distributors in Romania. This year they have started e-commerce through a dedicated platform.
Toud had the task of rethinking the visual identity of this company so that it can better communicate the promise, values and area where it operates. Toud stepped into the story when the company decided to begin e-commerce in order to completely meet its customers’ needs. It was the moment they knew they needed a rethinking of brand strategy and a redrawing, or as we say a redesigning, of visual identity.