A project of branding and web presence for France

Au Petit Pêcheur du Moulin Plateau

We have recently completed a branding and web presence project for France, for a small business in the city of Saint Germain des Près.

Our goal was to build a very fresh image, full of life, while maintaining simplicity in design and communication. We wanted the image of this small business to be a human one, to permanently communicate the elements of “brand personality” – elements inspired by the team itself.

After extensive research on the market of this business, on the competition, and following the analysis of the feedback received in the past from potential clients, we got down to business. In the second phase, we built the strategy part, which guided us in the construction of the visual identity and the website.

We chose a mix between hand fonts and simple, straight fonts, to illustrate that human character we were talking about before, but also the idea of simplicity, trust through typefaces.

We built a very simple logo that suggests the idea of fishing, but also of escaping into nature.

The website is a one-page, simple, clean, and able to guide any person who wants to escape in a natural setting for a few hours.

More details can be seen in the representations below.

Official website – Etang de pêche à la truite – Au Petit Pêcheur du Moulin Plateau