Branding for the Melody School of Music – Bucharest
Branding
Branding is like life—it’s best to start off on the right foot. If you start off on the wrong foot, it will be hard to correct, though not impossible. Most companies ignore this aspect of business and boil it all down to a logo + website + business cards + Facebook. The saddest part is that there are people—let’s call them marketers—who accept that a company’s communication needs consist solely of the elements listed above and carry them out without considering other factors. In other words, very often the form is built without the substance.
The Melody School team, guided by inspiration and beauty, has chosen to redefine its brand identity. We are now working together to position this school and are in the midst of creating its identity.
This music school stands out for its approach and its team. The people here are young individuals who, for more than 20 years, have been “recharging” themselves through music, finding freedom through music, smiling through music, and drawing sustenance from this art. At the same time, they are rigorous; they have studied extensively, practiced extensively, and know deep in their souls that music is a precise art—a mathematics of vibration. As I write these lines, I am reminded of Maestro Celibidache and his constant struggle to make his students understand that music is an exact art and that nothing is left to chance.
It’s a beautiful story, and—as is always the case when “beautiful people” are involved—it’s also very extensive.
We have defined the identity Melody – School of Music based on the idea of freedom that music brings you. Freedom means joy, emotion, and creativity.
Brand essence – music is about freedom
Brand promise – It gives you back your freedom, and then you smile—every time
Melody—School of Music —is the place where you go every day to smile, to feel free. It’s the place where you give and receive emotion, where this exchange happens freely, without limits. Melody—School of Music is the place where you regain your freedom, and it works every time.
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