Branding – a word emptied of meaning by excessive use – is nothing more than a long-term plan designed to help you build a stronger and more valuable organization (product or service). See in detail below how we, Toud, can help you in this regard!
Branding – a word emptied of meaning by excessive use – is nothing more than a long-term plan designed to help you build a stronger and more valuable organization (product or service). See in detail below how we, Toud, can help you in this regard!
What is it?
Brand – what people say about you when you’re not in the room (Jeff Bezos). Without resonating with this entrepreneur or the way he changed the world, we believe that the definition of this metaphor about the brand is very relevant. In addition to this, we want to point out from the beginning that the brand exists only in people’s minds, that we cannot directly change its formation, but we can influence it, and that in this whole equation – brand – organization – audience – what matters the most is the emotional part and not the rational one.
Branding
If we talk about branding, we are talking about four areas of interest. Choose the area you are targeting from below to find out complete information. If you want to build a new brand, from scratch, go to the STRATEGY section. If you already have a brand, go to BRAND AUDIT section.
If you want to find out more about logo and visual identity elements, browse the section dedicated to these topics.
The content of this page refers to the organization brand (including the company) and less to the product brand. In the case of the latter, things are much simplified and with a focus more on the exterior (market, competition) and less on the interior (organization, process values, etc.).
What this process means for us
We often hear this word today – branding. It seems to be so common, simple, and easy to understand by anyone. It is so, however, with a great observation; people are divided into 2 categories: those who consume and interact with the brands in this position and, on the other hand, those who build the brands (which in turn are divided into several categories).
The latter has a very difficult, but equally beautiful role. They must understand the organization, look deeply into it (its people) and give life, through this process called branding, to a positive image that will exist in the public’s mind.
The branding process works well if the brand agency has the right means to help the organization define itself, to identify its common values, common ambition, and elements of resonance.
The branding process is a process of self-knowledge and definition in which the agency gets involved as a facilitator, helping the organization build the foundations of a stronger, more coherent image. This image exists exclusively in the public’s mind and cannot be influenced directly. Here too, a set of strategic and tactical elements is needed to positively influence its construction.
A few landmarks about the method, about the process.
Below we have gathered some points that we consider important in the processes that target the brand.
It is very important for an organization to carefully choose the agency with which it will work on branding projects, because the success of the process is strongly influenced by empathy, by the way of interaction and relationship between the organization and the agency.
Here you can see some of the branding projects we’ve been involved in (not all the projects below are for brand strategy or identity, some are for visual brand identity such as logo creation). To see the brand strategy or identity projects, go to the Brand Strategy section.
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