A good conversation doesn’t wait in line for support—it happens right now, on the phone in your customer’s pocket. While brands are sending out newsletters that no one opens anymore, their customers are already messaging on WhatsApp, Messenger, and Instagram, waiting for a response. Conversational marketing means being there, in real time, with a person or an AI agent who knows exactly what to say.
Conversational Marketing—Product, Service, Organization
Your customers don’t communicate through just one channel. Some prefer WhatsApp, others Messenger, Instagram, TikTok, or even the same old email. The first step is to bring all these conversations into a single, unified inbox that’s visible to the whole team—no messages lost between apps and no one’s personal phone being used as “customer support.”
An AI agent configured according to your brief responds instantly, 24/7, to frequently asked questions (schedule, location, prices, availability), qualifies the lead with a few simple questions, and transfers it to a team member the moment it requires human attention. Every conversation is automatically entered as a lead into the CRM, ready for follow-up.
Once acquired, the customer remains engaged in an ongoing conversation: they receive relevant offers based on their history, are notified via WhatsApp broadcasts with open rates of over 90% (compared to under 30% for email), and can be re-engaged at any time through a personalized message, not a generic campaign.
We set up and integrate the respond.io platform for your business: WhatsApp, Messenger, Instagram, TikTok, and email—all in one place—with clear roles and distribution rules for your team.
We build AI agents that respond in a tone consistent with your brand, qualify leads, book appointments, and transfer calls to human agents when the conversation calls for it—24 hours a day.
We create and send messaging campaigns (promotions, coupons, reminders) directly on WhatsApp, with open rates that are incomparably higher than those of traditional email.
We connect conversations to HubSpot, Salesforce, Shopify, or WooCommerce, so that every conversation becomes a trackable lead—not just information that gets lost in a chat.
Every ad, brochure, package, or poster can have its own QR code or link to WhatsApp. Every conversation started this way is clearly labeled so you know exactly which offline channel is bringing you real leads.
We are the official representative of respond.io in Romania, a platform rated 4.8/5 on G2 and used by over 10,000 companies in 180 countries. We don’t just sell a subscription to a platform; we combine technical implementation with what we’ve been doing for years: branding, design, UX/UI, and growth strategy. The result is a conversation that sounds like your brand—not like a generic chatbot—and that ties into the rest of your marketing strategy, rather than operating in isolation.
We have over 19 years of experience in the field of marketing
One of the travel agencies we work with implemented this model between April and September 2026. The results: the average response time dropped from 47 minutes to 8 seconds, the conversion rate rose from 5% to 19%, and the NPS score increased from 31 to 72. The difference came down to one thing: the speed and quality of the conversation in those first few seconds.
Basic implementation (unified inbox, connected channels, essential workflows) typically takes 1–2 weeks. The respond.io Starter plan starts at 79 euros/month (billed annually), and automation with AI agents starts at 159 euros/month. Messaging costs via Meta (WhatsApp, Messenger) are minimal and are paid on a pay-as-you-go basis. Added to these are the costs of setup, custom AI agents, and, optionally, content for broadcast campaigns.
In B2B, the sales cycle is longer, but first impressions matter just as much. A prospect who receives an instant response to a technical or sales-related question on WhatsApp—instead of waiting for an email the next day—reaches the proposal stage more quickly. AI agents can handle the initial screening (who you are, what you’re looking for, what your budget is) and can directly schedule a call with the sales team, without wasting time exchanging emails to set a time.
Paid ads (Meta Ads, Google Ads) can drive traffic directly to a WhatsApp conversation, rather than to a static form that few people complete all the way through. Every click becomes a conversation, and every conversation becomes a lead that’s automatically qualified in the CRM. It’s a natural combination: the media budget brings in people, and conversational marketing turns them into customers in real time.
Now is the best time, especially if you notice that you’re slow to respond to messages, that you’re managing them from a team member’s personal phone, or that you’re losing leads because no one gets a chance to respond outside of business hours. You don’t need a massive project to get started: we’ll begin with a unified inbox and essential automations, then expand as you see results.
Let’s explore together, in a 30-minute discussion, what conversational marketing would look like for your business: what channels you already have, where you’re losing leads, and what an AI agent tailored to your brief would mean in practical terms. The initial consultation is free.
Strategy. Design. Impact.
Toud has been around since 2007. We help companies define their direction and grow through brand strategy, design, and inbound marketing. Today, we combine AI with creativity and human expertise to accelerate growth in a sustainable way. We’re not just a branding agency—we’re a strategic growth partner.
What is conversational marketing, in a nutshell?
It involves using real-time conversations (WhatsApp, Messenger, Instagram, chat) to qualify leads and make sales, instead of traditional forms and emails.
Why WhatsApp and not email for marketing messages?
Because a WhatsApp message has an open rate of over 95%, compared to less than 30% for email, and people respond much faster on a platform they already use every day.
How does an AI bot work on WhatsApp?
It instantly answers frequently asked questions, qualifies leads with a few simple questions, and transfers them to a teammate exactly when the conversation needs human attention—24/7.
Which platforms integrate with respond.io?
WhatsApp, Messenger, Instagram, TikTok, email, plus native integrations with HubSpot, Salesforce, Shopify, and WooCommerce.
How much does implementation cost?
The respond.io Starter Plan starts at 79 euros per month, and automation with AI agents starts at 159 euros per month, plus our setup fee.
Is customer data secure?
Yes, respond.io complies with the GDPR and is ISO 27001 certified, and conversations remain in your account—they aren’t lost on personal phones.
How long does implementation take?
Basic setup usually takes 1–2 weeks, depending on how many channels we connect and how complex the automated workflows are.
Does this make sense for a small business, too—not just for large companies?
Yes. In fact, for a small team where no one can be available around the clock, an AI agent makes the biggest difference, because it takes over the repetitive tasks and leaves the team to handle only the conversations that really require a human.
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