what makes the difference are many years of practice, the ability to understand a brief and the desire for commitment.
the perfect design comes after many attempts, there aren’t cases when you get to it in an instant.
the customer will always pressure you to make changes; we believe that the agency is the one that assumes the project and, consequently, that pressure must always be discussed and applied only if the changes add value.
in an increasingly complicated and hasty world, simplicity is a valuable element.
you can get to good results if you have a good base – if there are well-defined brand elements, if there is a style guide, a brief… without them, you can’t begin the process.
at Toud, we always apply a creative process that we have developed internally and helps us to work efficiently.
at Toud, we try hard, we make a lot of prototypes to make sure that we don’t miss any lead.
for us, the most complex design is presentation design, because, in this case, we design an experience with a very strong emotional character; consequently, we are forced to resonate with the person that will hold the presentation and to make something authentic, real.
you can speak about success in design only after there is a validation from the audience through their reaction (they communicate easily, interact easily, etc.).
design also means a fine balance between freedom and limitation (brief, style guide, brand)
We, at Toud, believe that design can make this world better and that’s why all that we do, we do in this spirit with care and passion.
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