Toud premises

• what makes the difference are the many years of practice, the ability to understand a brief, and the desire to get involved.
• the perfect design comes after many attempts, there are no cases when you arrive at it in an instant.
• the client will always pressure you to make changes, we believe that the agency is the one who undertakes the project and, consequently, these pressures must always be discussed and applied only if they bring added value.
• in an increasingly complicated and hasty world, simplicity is a valuable element.
• you can achieve good results if you have a good foundation – if there are well-defined brand elements, if there is a style guide, a brief. . . without them it is better not to “start the journey”.
• at Toud, we always apply a creative process that we have developed internally, which helps us work efficiently.
• at Toud, we try hard, we make a lot of prototypes to make sure that we don’t miss any lead.
• the most complex design, for us, is that of presentations, because in this case, we design an experience with a very strong emotional character; we are, consequently, forced to resonate with the person who presents it and to build something authentic, and real.
• you can talk about success in design only after there is validation of the audience through their reactions (communicate more easily, interact more easily, etc.).
• design also means a fine balance between freedom and the norm (brief, style guide, brand).