DESIGN

Toud Premises

• What makes the difference are many years of experience, the ability to understand a brief, and the desire to get involved.
• The perfect design comes after many attempts; there are no instances where you achieve it in an instant.
• The client will always pressure you to make changes; we believe that the agency is the one that takes ownership of the project, and therefore, such pressure must always be discussed and implemented only if it adds value.
• In an increasingly complex and fast-paced world, simplicity is a valuable asset.
• You can achieve good results if you have a solid foundation—if there are well-defined brand elements, a style guide, a brief . . . without them, it’s better not to “get started.”
• At Toud, we always follow a creative process that we developed in-house and that helps us work efficiently.
• At Toud, we’re working really hard and building lots of prototypes to make sure we don’t miss a single lead.
• For us, the most complex type of design is that of presentations, because in this case we are designing an experience with a very strong emotional impact; consequently, we are compelled to connect with the presenter and create something authentic and genuine.
• You can only speak of success in design once it has been validated by the public through their reactions (it communicates more easily, interacts more easily, etc.).
• Design also involves a delicate balance between freedom and established guidelines (brief, style guide, brand).