Dorul pescarului – brand startegy


“Dorul pescarului” is the name chosen for a guesthouse in Romania built in a hilly area of the Southern Subcarpathians. The Dorul Pescarului is actually a chalet retreat, located close to a river, between its course and an artificial lake, in a hilly, sub-Carpathian area, far from towns and villages. For fishermen, the place is a kind of “heaven on earth”. But this aspect is the least important, above all Dorul pescarului is a destination where you can find peace and where you have access to a clean natural setting, fully preserved and with an amazing panorama of the Fagaras mountain range. This place hidden in the heart of nature is especially suitable for children because they will fully taste the freedom and joy that nature brings.

Toud was given the task of building the identity for this “corner of heaven”.

We wanted to highlight the differentiating points – chalet retreat in a memorable natural area, built in a “land of waters”. This resulted in a direct connection with a strong symbol – “the fish”. We defined the brand elements starting from this perspective – defined even by the name – “the longing of the fisherman”.

Below, we present the process of building visual identity elements. In a future article, we will also present the brand strategy together with all the elements included here, from brand essence to brand personality.