Dorul pescarului – brand strategy


“Dorul pescarului” is the name chosen for a guest house in Romania built in a hilly area of the Southern Carpathians. Dorul pescarului is actually a retreat chalet, located next to a river, between its course and an artificial lake, in a hilly area, away from cities and villages. For fishermen the place is kind of “heaven on earth”. But this point is the least important. Before anything else, Dorul pescarului is a destination where you can find peace and where you have access to a natural, clean setting which is fully preserved and has an amazing panorama of Fragaras mountains. This place hidden in the heart of nature is suitable especially for children, because they will fully taste the freedom and joy that nature bring.  

Toud received the task of creating an identity for this “piece of heaven”. We wanted to highlight the points of differentiation – retreat chalet in a memorable area, built in a “land of waters”. The result was a direct connection with a strong symbol – “the fish”. We defined the brand elements starting from this perspective – stated by its own name – “fisherman longing”.

Below we present the process of making the elements of visual identity. We will present in a future article the brand strategy along with all the elements contained, from brand essence to brand personality.