Fotosel – now we have built the brand strategy for a distributor of photovoltaic panels

About Fotosel

”We are a group of energy entrepreneurs who offer simpler and more reliable ways to access the resources needed for solar energy usage. We do this by harnessing innovative technologies and user-friendly platforms to empower individuals and professionals to embrace the energy revolution and create a sustainable future.”

Fotosel is a company in its early stages, initiated by young Romanians who aim to bring added value to the green energy market in Romania. In an ever-evolving market, the solar panel industry is one where Fotosel intends to support both professionals and individuals in joining this much-needed energy revolution

Client brief

Fotosel faced the challenge of entering a large and well-developed market in Romania, and it needed to create a strong brand closely aligned with the concepts of green energy and the energy revolution. It was crucial to develop a branding strategy that would cater to the customer’s needs and create a distinct visual identity to set the brand apart significantly from the competition.

About the process in which we created the brand strategy

“In order to build a strong visual identity, we needed to define a brand strategy that highlights Fotosel’s vision. After an extensive research process, we settled on the following: ‘We empower individuals and professionals to embrace the energy revolution‘. In developing the brand strategy, we prioritized simplification and the emphasis on the ongoing commitment to innovation and sustainability, which are central principles for Fotosel.

Visual identity, logo and design elements

The logo creation process was meticulous and culminated in a combination of lines that evoke solar panels. Contrary to expectations, we didn’t opt for a shade of green but chose a deep blue, symbolizing seriousness and a commitment to Fotosel’s goals. We were convinced that this color choice authentically reflected Fotosel’s spirit and mission. Alongside the visual identity, we developed a comprehensive set of design elements included in a style guide.

Furthermore, we created a complete catalog to present our offerings and a customized template for proposals, designed to communicate clearly and professionally with potential customers

UX and UI design

The website design was conceived to provide users with clear and relevant information about Fotosel’s product and service catalog. We avoided overloading the website with unnecessary elements, maintaining a clean and organized look. This was not only important from an aesthetic perspective but also to facilitate user access and assist them in their decision-making process.

To ensure easy and efficient interaction, we chose to implement the HubSpot platform. This content management and marketing automation system provided us with a variety of tools, such as custom contact forms and conversion tracking features, which facilitated communication with potential customers and collected essential data for the sales team.

We also paid special attention to search engine optimization (SEO) to ensure proper visibility in online search results. This effort contributed to attracting organic traffic and strengthening the company’s position in the local market.