How do you imagine the perfect employment ad?

No, there is no such thing as the perfect job ad. In fact, there is no such thing as perfection. There are only good job ads and less good job ads.

For our client – Conacul Törzburg, we created a different job advertisement, below we explain why.

We made it to work in two steps. The future employee would initially see a picture with the ad, hoping that in the second step, he would reach the landing page, where he had more information. We designed the recruitment campaign to perform on social media.

The visual was very simple, aspirational, and built in accordance with the brand image. We wanted to highlight the positioning of Conacul Törzburg in the niche of accommodation units in the Bran-Brasov area from the very first contact – the visual. We used photos that could recreate the specific atmosphere of this accommodation unit.