Iulia Gorneanu – a gentle person, a treasure, a different project

Branding (strategy, visual identity) | Website

Iulia Gorneanu, Branding, Toud, Visual identity, website, strategy, brand strategy, personal brand, logo design

Beginings and about the beautiful

The beautiful attracts beautiful and so the world becomes better – is our creed, of the people from Toud. We have met Iulia through the wonderful team La Blouse Roumaine. In 2014 we discovered these beautiful people, through Pure Romania project. All these projects have contributed and are still actively contributing to the revival of authentic Romania, of old values, but also to their adaptation to present and its customs.

I have known Iulia through the collaboration with La Blouse Roumaine and through the unfortunate experience of her life. In full swing of life, with a lot of ongoing projects she had a liver crisis that healed through a liver transplant with small chances of success. I met her in person this spring and it was easy to understand why her the transplant was actually a success – God doesn’t take good and kind people, He lets them here to tame us and to bring light.

Iulia is like a flower field through her gentleness and through the mysterious connection that she has with the tradition of these places. She brings smiles and peace no matter how big is the noise in your mind or soul.

His deeds speak the best about a person. That is why I am going to stop here from the description started above.

Iulia Gorneanu

Iulia Gorneanu Project

Together with the La Blouse Roumaine team, we had the chance to be the ones who built the framework of this wonderful project. In order to carry forward the knowledge, experience, stories and above all the power to create or grow projects, the Iulia Gorneanu brand needed a visual identity and an environment accessible to everyone.

We started with the values that define the brand and stopped at the ancient symbols. We stopped at the circle because it is the symbol of the sun, of the spirit that nourishes matter, of light, it expresses cyclicity, the eternal return. It was the element that fully matched Iulia, with her projects, with her energy, with her story, I would go as far as to say with her purpose.

We tried to add hundreds of fonts to this symbol, but without much coherence and without much balance. You can see below a part of the creative process and of the proposals made initially. At the moment of impasse came the brilliant idea of Andrea (La Blouse Roumaine) who insisted that the best font is Iulia’s. Nothing truer and deeper.

Iulia 1 1
Iulia 2

That’s how we got to this logo meant to fully illustrate Iulia Gorneanu’s story.

Then we went straight to the website. We have again encountered the problem of the fonts, that we have bypassed by this jump. Through La Blouse Roumaine we found balance there as well. We wanted the website to be a profound simplicity, to allow the illustration of Iulia’s projects, her portfolio works, stories and information gathered and grouped in 7 themes, as well as interaction with her.

Iulia Gorneanu Branding Toud Identitate vizuala website strategie brand strategy