Logo
What is it? How does Toud make it?
What are the criteria for evaluating a logo?
We created logos for
Logo-ul
The most important element of the visual brand identity
It is the most visible element of your organization. Its main role is identification. Without it, an organization cannot exist. Moreover, it has an impact on the brand, depending on how it is built it helps the brand or not.
Imagine 2 white t-shirts, one has a logo, but the other does not. You will link the first one directly to the brand idea, a series of images and meanings, a story, will arrive in your mind. If you vibrate with the story, you will buy. Moreover, the simple positioning of a logo on a t-shirt (same as the one without) can increase the price by 50 times.
Relevant
Simple
Unchangeable in time
Harmonious
Memorable
What is a logo?
A logo is a graphic symbol meant to help the organization/product be identifiable.
The logo can have several parts: graphic symbol, text, colors.
There are many ways, many typologies to group logos. In order to simplify this we will speak about three ways:
Wordmark – logos represented by writing (Toud, Google, Coca-Cola, Nokia, etc.)
Pictorial – logo is a drawing (Apple, WWF, etc.)
Abstract – logo is an abstract symbol (Pepsi, BMW, Mercedes, etc.)
We are also discussing logo system – a graphic symbol meant to change, but keeping a unity – (MIT Media Lab, MTV, etc.).
When seen for the first time a logo is an element without content. Through communication techniques it is intended to activate it, to fill it with content and meaning. For this process to be easy, it is necessary for a logo to follow certain principles.
How important is the logo for an organization
If you look around now, you will identify at least 30 brands, which you have with you, and implicitly logos. All “fight” to capture your attention. The strong, recognizable, correctly applied to the objects, the environments you interact with, will win the “fight”.
The logo is a critical element. It is that hyper-visible element, that the public sees before seeing the product or the organization. By its very nature, it tells a story about the brand, from the first interaction.
Do not confuse the logo with the brand. The first is the graphic element that helps the public to identify the brand. The brand is a suite of elements (see brand strategy) that help the product, and the organization to be different, recognizable and to tell a story. The logo cannot create retention, but a brand can.
How we make a logo – Toud
Toud’s promise is that we help you tell your story. We treat the logo from the same perspective. The logo must tell the story of your brand.
For us, it is very important that the logo is relevant to your audience and that it performs in achieving the objectives.
We get involved in the visual identity process only if there is a brand strategy or brand audit part. Otherwise, we consider the process to be useless. In the best case, you can create a logo that is valid from the point of view of design, but invalid from the point of view of relevance and the ability to contribute to the consolidation of the strategy.
The creative process always has a basis, the brand strategy, it has a major component of analysis and understanding and above all, a lot of empathy. We always want to know the organization, to understand the elements on which the brand is built, and above all, to live it, to experience it.
How does a logo look like
A good logo is effective, and capable of actively contributing to the achievement of objectives. Toud identifies a series of characteristics that a logo must meet in order to be effective:
- Relevant
A logo is relevant if it expresses what is stated in the brand strategy, if it can anticipate elements related to the organization, or product. Thus, it becomes a strategic element, not one of art. The primary goal is to be relevant, not beautiful. Obviously, it must be harmonious, and balanced, but above all, it must be relevant.
- Simple
A simple logo is easy to read, understand and remember. This is simple when it involves little interaction effort on the part of the audience. If it is simple, it is more likely to be memorable.
- Unchangeable by the passing of time
A logo must be independent of the design currents of the time, it must pass the barrier of time and be valid decades from now. There are around us a series of successful logos that are decades or even hundreds of years old.
An effective logo must be created by an expert. It must have certain proportions, and a certain compositional balance and, very importantly, it must work at very small, but also very large sizes.
How much is it?
The price differs depending on the complexity of the project. To make a correct price estimation, tell us more about your project in the contact form. We promise to answer promptly.
Today, in such a crowded world, this process becomes critical for any organization, whatever it does, and wherever it exists. That is why we advise all the organizations that come to us with requests in this design sphere to allocate maximum importance and sufficient time. If they are in the process of choosing an agency, I suggest they seek to validate the partner based on empathy and the ability to understand who they are and why they exist.
Toud creation
Portfolio
We help you tell your story!
Share this entry