We created logos for
How important is the logo for an organization
If you look around, you will identify at least 30 brands near you, along with their logos. All of them “fight” to draw your attention. Strong recognizable logos that are correctly applied on objects and environments that you interact with will win the “fight”.
The logo is a critical element. It is that hyper visible element that the audience sees before the product or organization. The logo tells by its very nature a story about the brand from the first interaction.
Do not confuse the logo with the brand. The logo is the graphic element that helps the audience to identify the brand. The brand is a number of elements (see brand strategy) that help the product and organization to be different, recognizable and to tell a story. The logo cannot create retention, but a brand can.
What is a logo?
A logo is a graphic symbol meant to help the organization/product be identifiable.
The logo can have several parts: graphic symbol, text, colors.
There are many ways, many typologies to group logos. In order to simplify this we will speak about three ways:
Wordmark – logos represented by writing (Toud, Google, Coca-Cola, Nokia etc.)
Pictorial – logo is a drawing (Apple, WWF etc.)
Abstract – logo is an abstract symbol (Pepsi, BMW, Mercedes etc.)
We are also discussing logo system – a graphic symbol meant to change, but keeping a unity – (MIT Media Lab, MTV etc.).
When seen for the first time a logo is an element without content. Through communication techniques it is intended to activate it, to fill it with content and meaning. For this process to be easy, it is necessary for a logo to follow certain principles.
How does a logo look like
A good logo is an effective one, able to actively contribute to reach the objectives.
Toud identifies a number of features that a logo must meet in order to be effective:
A logo is relevant if it expresses what states the brand strategy, if it can anticipate elements that belong to organization and product.
A logo is a strategic element, not an artistic one. Its main purpose is to be relevant, not beautiful. Obviously, a logo must be harmonious, balanced, but above all, it must be relevant.
A simple logo is easy to read, understand, remember. A logo is simple when it implies a small effort to interact with the public. A simple logo is more likely to be a memorable one rather than a complicated one.
- Unchangeable by the passing of time
It is good for a logo to be independent of the current design trends, it must pass the time barrier and be valid for decades. Around us, there are a number of successful logos dating back to decades or even hundreds of years.
An effective logo must be created by an expert. It must have certain proportions, a certain compositional balance and, most important, it must work both for small and very large dimensions.
How we make a logo – Toud
Toud promise is that we help you tell your story. We consider the logo from the same perspective.
For us it is very important for the logo to be relevant for your audience and to perform in reaching the objectives.
We get involved in the visual identity process only if there is already a brand strategy or a brand audit. Otherwise we consider the process useless. In the best case, a valid design logo can be created, but it will be invalid regarding its relevance and ability to contribute to strategy consolidation.
How much is it?
The price differs depending on the complexity of the project. To make a correct price estimation, tell us more about your project in the contact form. We promise to answer promptly.
Bucuresti, Street Acidava Romania
+4 0744 825 552 | email@example.com
Arges, Street Mihai Eminescu Romania
+4 0741 736 819 | firstname.lastname@example.org
Delft, Street Van Hasseltlaan The Netherlands
+31 6 19776927 | email@example.com
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