MaRaMi - Milan Fashion Week SS20 collection

MaRaMi – Milan Fashion Week SS20 Collection

Life is a journey and every moment leaves an imprint on a person’s soul. Each place enriches you culturally and helps you get to know yourself better. MaRaMi is about this, about the courage to translate all accumulated experiences into clothing art. The MaRaMi collections represent this journey through life, which has as its starting point the heritage culture, the traditional Romanian crafts, Maramures, this corner of the world full of mystery, depth, and meaning, where Andra Clitan was born.

Milan Fashion Week SS20 collection, design, publishing design
Milan Fashion Week SS20 collection, design, publishing design
Milan Fashion Week SS20 collection, design, publishing design

This year (2019), the MaRaMi brand was again present at Milan Fashion Week, where it presented the SS20 collection. It is a collection that captures the dialogue between ancestral manual techniques present through silk or cotton and modernity – technological fabrics, and simple cuts. Through this collection, Andra Clitan tries to create a connection between the idea of femininity, uniquely lived and understood by every woman, and these outfits.

For the SS20 collection, a lookbook was needed, as well as a linesheet with details about products and sales prices and a cover photo for the email that was to be sent to the MaRaMi database as an invitation to the fashion show.

Milan Fashion Week SS20 collection, design, publishing design
Milan Fashion Week SS20 collection, design, publishing design

We, the Toud team, were happy to be part of this journey with MaRaMi. To build the lookbook, we followed the visual identity guide, following the design lines used in the previous lookbooks. We made a selection of representative photos that we integrated into the lookbook, and in the cover photo for the email, we captured some looks that were to be presented at Milan Fashion Week.

linesheet, Ma Ra Mi, design, graphic design
Milan Fashion Week SS20 collection, design, publishing design

MaRaMi’s journey continues, and we, the Toud team, are close to her in future projects. Follow us to find out details about the following projects.