Branding scoala de muzica - Melody School

Music school branding – Melody School – Bucharest

Branding

In branding is like in life, it is well to start right. If you don’t start right it will be hard to make it right, but not impossible. Most companies ignore this part of the business and summary everything at logo + website + business cards + Facebook. The saddest part is that there are people, let’s say marketing people, who accept that the necessity of a company in terms of communication is formed of the items above and make them without regarding other elements. In other words, they build form without content.

Melody School team, guided by inspiration and beautiful, has chosen to redefine the brand identity. Now we are working together to position this school and we are in full process of creating an identity.

Melody school branding scoala de muzica logo story rebranding 5

This music school is different in approach and team. The people here are young people who for more than 20 years have been “charging up” through music, becoming free through music, smiling through music, and feeding themselves from this art. At the same time, they are rigorous, have studied a lot, have practiced a lot, and know deep in their souls that music is a strict art, a mathematics of vibration. Writing these lines reminds me of Master Celibidache and his constant struggle to make his students understand that music is an exact art and that nothing is accidental

The story is a beautiful one and, as in all cases where there are “beautiful people”, it is also extensive.

We defined the identity of Melody – School of music, starting from the idea of freedom that music brings you. Freedom means joy, emotion, and creativity.

Brand essence – music is about freedom 

Brand promise – it gives you back your freedom, and then you smile, every time

Melody – school of music – is that place where you go every day to smile, to feel free. It is where you give and receive emotion, where this exchange takes place freely, unfettered. Melody – school of music is the place where you regain your freedom, and it works every time.