Poiana Mucenicului – Visual Identity for a Boutique Hotel
A brand inspired by a local legend and a passion for quality service
Poiana Mucenicului is a boutique hotel located at the entrance to the Argeș Gorges, at the foot of Poienari Fortress, which combines the area’s history and stunning scenery with high-quality services to offer guests a refined experience.
Creating a brand strategy, visual identity, and website for Poiana Mucenicului was a project close to the Toud team’s heart. Our goal was to develop a brand that would reflect the authenticity and sophistication of the place, highlighting their mission to create unforgettable memories for guests.
Developing a Brand Strategy
Before addressing the visual aspects of the brand, we began by defining a solid brand strategy. We wanted to highlight two key aspects: the local legend behind the name Poiana Mucenicului and our commitment to providing the highest quality services. Thus, we developed a vision centered on the idea of“building memories,” emphasizing the unique experience that Poiana Mucenicului offers.
Boutique Hotel Visual Identity
The logo design process was meticulous and deeply inspired by the legend of the place. We chose to use the symbol of the martyr, which was linked to the local story and its rich history. The logo captures the essence of this symbol in a simple yet elegant way, conveying a sense of authenticity and refinement.
UX and UI Design
To provide a complete experience for guests staying at Poiana Mucenicului, we’ve developed a modern and intuitive website. It provides detailed information about the rooms, the restaurant, and the activities available in the area, as well as stories about the locale. Images of the landscape surrounding the boutique hotel are central elements of the website, conveying the beauty and unique natural character of the place.
We’ve also included a blog to share stories about the area and activities you can enjoy there—from hiking trails to art exhibitions—thereby helping to build a community around the Poiana Mucenicului brand.
Creating the brand strategy, visual identity, and website for Poiana Mucenicului was an exciting and meticulous process. We succeeded in developing an authentic and refined brand that showcases the local history and landscapes while emphasizing a commitment to quality service.
