UpPlug
Website showcasing the smart plug
How do you picture a website that showcases and sells the convenience of smart outlets? That’s what UpPlug is all about—and even more than that: it’s about the young people who are taking Romania higher and further.
We at Toud strongly believe in young people with an entrepreneurial spirit. That’s why we took on the challenge of building the UpPlug website.
Toud’s goal was to highlight the benefits of the UpPlug outlet. We identified a number of problems that it solves and presented them through images.
The UpPlug website also features an online store where you can order and pay for smart plugs online.
I created an “airy” design, chose a dominant color scheme, planned out navigation flows and conversion elements, and created many mockups. Although it’s a relatively small website, as of today, November 24, 2016, it has exactly 250 photos uploaded.
- Tools used: WordPress, HTML, CSS, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, WooCommerce
- Photo: UpPlug, stock photos, collages by Toud
- Official Website – UpPlug
- Newsletter – UpPlug Newsletter
And don’t forget, smart outlets are really useful, especially if you’re lazy or forgetful, but you can find out more right on UpPlug.ro.
We appreciate feedback! Thank you!
The Toud Team


















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