Tools we use – you have to know that we can deliver editable presentations in PPT or other usual programs.
Tell a story
Although it is a financial presentation, written or held in front of an audience, it has to tell a story. That is the only way it can inspire, convince and captivate the reader or the audience.
In order to succeed, it takes a very good knowledge of the audience, of the presented subject, a good structuring of ideas.
Today, more than ever, people search simplicity to make their life easier and paradoxically, richer. It is very important that a presentation be simple, with a clear structure, a “clean” design, with ideas that link fluently and a well-chosen visual system.
Simplicity may be increased by a number of photos, info-graphs, graphic schemes, geometrical shapes.
It has a communication objective
The communication objective is essential. It generates the whole building of the presentation. Without establishing a clear aim of the presentation, it is possible to end up by making a beautiful, but irrelevant one for the audience in the given context.
More than that, a presentation sent via email, to an audience who will read it, will be totally different from a presentation made to be held in front of an audience.
It has a unitary design
The presentations have to be made consistent with the visual identity of the brand; they have to respect the fonts, colors, photo patterns, page layouts underlying the brand.
More than that, the design has to be correlated with the public, with its expectations, with the psycho-graphic profile, but also with the communication objective. The “simplicity” part shouldn’t be neglected. A good design is always simple.
Keep the human component
We, at Toud, believe that a good presentation is one that can communicate emotion, one that keeps the human dimension. After all, the communication is made between people. That is why it is essential for a presentation, even a technical one, to express emotion.
Obviously, there must be a balance, but it is preferable for this component to exist. It will give a better communication and a better connection with the audience.
Presentation made in PowerPoint to communicate a study made by Toud in 2018