Purpose-Driven Design: The Strategy and Inspiration Behind the Pure Romania Brochure
About Pure Romania
Being different, working with passion, inspiring people—these are the qualities that define both our work and the Pure Romania brand. We believe that the experience of visiting Romania is unique and inspiring—“To see far is one thing; to go there is another.” Constantin Brancusi.
First and foremost, we’re a team of passionate people, and secondly, we’re a web platform that showcases authentic places in Romania. We’ll help you have the best trip of your life in Romania! – Pure Romania
About the Project
This is one of Toud’s first projects. We created a promotional brochure for Pure Romania that they would use both online and at tourism trade shows. We sought to make an immediate impact through the photographs we used. We also incorporated key elements that showcase Romania in a positive light—such as Charlie Ottley’s BBC interview with His Majesty King Charles III of England. We included a number of unique facts about Romania to capture readers’ attention. We placed particular emphasis on selecting the right images and ensuring they flowed harmoniously across the pages.
Looking back today at this presentation design project, more than 10 years after it was created, we would say that the layout is very cluttered and the text is hard to read.
