Qriser – On How to “Heal Ourselves”
We all want a better world, a better life, and—for many of us—a better Romania. There is no magic formula for making this wish come true, but there is something that could help get things moving—education; let’s call it lifelong learning.
This is Qriser, a movement, a community that advocates for lifelong learning. It’s a promise—to simply meet every learning need. Qriser is a Romanian brand, founded in 2019, that aims to spread the joy of learning.
About Qriser
More specifically, Qriser is:
- a digital platform where you can already find learning programs in more than 20 areas of interest;
- a community of trainers and people eager to learn (over 70 training centers, over 30,000 people interested in Qriser training);
- a series of events organized in Bucharest, in collaboration with Mindspace, on topics related to learning, under the name “Learning Bites”;
- a social movement aimed at “democratizing” training within the NGO sector as well— TBW (Trainings for a Better World).
Toud formed a working group with the founding members of Qriser to build the brand’s identity. Qriser is about continuous learning—but learning that is measurable, capable of making an impact, and bringing about change. The name Q(quotient)riser underscores precisely this pragmatic aspect. The values underpinning the brand are shared by the founders and are intended to form the foundation for a powerful vision— that of spreading the joy of learning (rise the learning joy).
For Toud, the Qriser experience was unique because, on the one hand, we worked with a team of professionals with extensive marketing and business experience, and, on the other hand, because we connected very, very strongly with this idea of making the world a better, more productive place throughcontinuous learning.
The visual identity is built around the ideas of growth and the human element. Qriser is about people and their “growth” through learning. The logo features the letter Q (inscribed within an irregular shape that suggests growth).
In our communication materials, we frequently used a geometric shape derived from the logo, drawn in an irregular form to illustrate that“human touch”element. Furthermore, in all communication materials, we sought to preserve the concepts of “joy of learning,” “human touch,” and “quotient riser.”
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