This service applies for new brands. For existing brands, brand audit service, which includes the analysis of the existent brand and identifying solutions which can optimize it, is more suitable.
Point of parity
Based on target and competition analysis, we make sure that we identify some key points that the brand must reach in order to be relevant for the public. At this stage we define and connect them with the brand.
*both points from above will be discussed indicating the frame of reference.
They have an important role in defining the brand. They practically form the frame on which the brand will be built. They simplify or nuance what the brand is to make it easier to understand for the public. They are: brand essence, brand promise, brand vision, brand mission, brand values, brand personality.
All the above elements will actively contribute to brand positioning. Positioning involves defining a certain area in the market (unoccupied, with a lower competition or just an area where the brand has a greater power <on a certain frame of reference>) that the brand will occupy.
Positioning is a key element because it establishes the most favorable context for the brand, preparing it to perform on the market.
- at Toud we have enough patience and dedication to understand the context in which a brand will exist
- we have expertise in brand building
- we provide solutions on all points described above
- we are really committed and treat each project as a competition for market visibility