PACKAGING DESIGN

With skill and a lot of passion

PACKAGING DESIGN

With skill and a lot of passion

Packaging design

Today, more than ever, it matters to differentiate your product/service from others on the market. For a wide range of industries, packaging plays an active role in the differentiation process.

What our clients say about us

Each project for us is a great opportunity to bring positive impact both in business and in the lives of the people that business serves.

Importance – packaging design

Packaging matters

Packaging design has several roles. The most important one is to sell. Packaging convinces at the shelf among hundreds or thousands of products; an “alternative” package can sell. Packaging positions the product within a range; depending on the messages communicated, the graphic design, the materials used, and the way it opens, packaging will tell you clearly and simply if the product belongs to the economy or luxury range. Packaging tells a story, or at least it should. A good packaging design will tell the brand’s story, attempt to generate emotion, and seek to inspire. Strong brands pay great attention to packaging to consolidate their position. Think of Apple product packaging, the Coca-Cola bottle, or Guinness beer cans that offer the consumer the chance to experience a ritual—all have become benchmarks in their markets, all are easily recognizable, and all perform the functions described above.

Packaging differentiates the product; it is the perfect tool through which you can attract attention in a constructive way.

Quality – packaging design

How do we evaluate the quality of a packaging design? Toud proposes a series of elements that must be considered in packaging design. This process must be based on market research and the elements that define the brand.

Alignment with the brand – the packaging must be a mirror of the brand; it must communicate the same values and contribute to the construction of the same story.
Market relevance – the packaging design must be built for the potential client; it must be relevant, simple to understand, and aligned with the market it belongs to. An exaggerated design or one specific to another market would be inappropriate.
Telling a story – a packaging design is successful when it tells a story; think again of Apple, Coca-Cola, or even the packaging created for The Light Phone.
Visible among other packaging – a successful design will make the product visible on the shelf. You don’t need a totally different, extravagant design; you can stand out through simplicity as well.
Simple – a simple, clean packaging design will be more easily understood by the customer and will stand out compared to other packaging through its elegance.

Correlated with the visual identity – there must be a balance between the logo, brand colors, brand-specific graphic motifs, and the packaging—otherwise, there will be a lack of coherence in design and messaging.
Protection – good packaging ensures the proper protection of the product; the designer must consider the right shape and materials to ensure the product’s safety.
Focus – the packaging will communicate an essential idea, that USP (unique selling proposition)—in this way, the message will be easily perceived by the potential client.
Generating emotion – it is ideal for packaging to be able to generate emotion; when this is achieved, the purchase is made more easily, as is retention—the best example is the Coca-Cola bottle.
The test of time – a good package will still be relevant 5 years from now.

Recognizable elements – in most cases where emotion is produced, the packaging design becomes a symbol, a recognizable element—and here, too, a very good example is the Coca-Cola bottle.
Low production costs – good packaging implies an optimized, low production cost.
Environmental protection – today, more than ever, we need packaging that does not pollute the environment. Products in the FMCG (fast-moving consumer goods) sector must have non-polluting packaging. Still water bottles can become real ecological bombs if they are not biodegradable.
Easy to handle – packaging is not just protection for the product; it is also the first object the customer interacts with. It must be easy to grip, transport, open, and store.

How it is done – packaging design

Packaging design The steps we follow at Toud

Toud follows a procedure to achieve as many of the quality elements presented above as possible. This process begins with the client brief. In Step 2, Toud conducts research on the product’s market, competing manufacturers, and the design strategies they rely on. In this stage, we also analyze the product, the brand, and the points of differentiation. In Step 3, we create the first sketches. This is followed, in Step 4, by resuming communication and obtaining feedback. During this stage, we make adjustments to the sketches and aim to meet as many of the quality criteria presented above as possible. In Step 5, we organize a series of focus groups together with the manufacturer to present the packaging, intended to gather feedback from people within the target audience. In Step 6, we fine-tune the packaging and send it to print.

How long it takes – packaging design

Packaging design Toud

Packaging design is an extensive process; it generally takes between 3 and 8 weeks, depending on the complexity of the project. If we are designing and producing packaging for an entire range, it can take up to 20 weeks.

How much it costs – packaging design

Toud procedure

The cost is calculated based on the estimated working time. The agency price for packaging design is 45 euros per hour. To obtain a price quote, please complete the quote form; we promise to respond as soon as possible.