Why The Light
- The location – the high areas are those that receive the best sunlight. The building, will be set on a high place being able to capture and reflect the sunlight, despite the eastern area. In addition, towards the west is the street, a space that allows the facade of the building to face the sunset. The sunset light will fill the building facade generating infinite shades of colors and an infinity of warm reflections.
- The building – the building is design to be in harmony with light; you will see more when the project is finished.
- The objective of the building – this complex is a model complex, that brings change through what it offers.
- The Light – through a connection with the academic surrounding space (Politehnica) and with the most innovative fields through the companies that will choose this space for their development – it proposes to become a “beacon” of the city, a “beacon” of innovation.
The Light visual identity – we searched simple forms, patterns to suggest purity, but as well diversity. The pattern is a symbol of sun rays which fall in an infinite number on Earth forming beams. We focused on a dynamic logo, one that keeps its shape, but not its colors. It has any colors depending on the moment and purpose of communication.
Because too many words are a waste, I end the writing here and let the photos tell by themselves the whole story.
***The photos used for simulations are taken from unspalsh,com; they do not show the way the building will look like, they just show our vision about this project.