Tourism brand in Romania – Nobillis visual identity

“Nobillis – Carpathian Residence” is a tourist brand from Romania, a small hotel in the village of Pestera, Brasov. Nobillis is also one of the projects for which we put a lot of heart in 2016.

The brief was to reposition the Nobillis brand, recreate the visual identity (starting from the old identity), and build a new site, relevant to the potential client and able to convert.

The strategy part was the most complex. After several weeks of analysis, discussions, and work, we arrived at a set of elements aimed at Client segmentation, Brand essence, Brand promise, Brand purpose, Brand Vision, Brand personality, Point of difference, Key messages, Cultural and environmental responsibility, Us (about identity).

The strategy is the most important in this reconstruction flow, it is the backbone, the element on the basis of which everything is built and which gives meaning to all the other dimensions of the brand.

But this article is about visual identity.

We started with the strategy. We added the phrase “Carpathian Residence” to the logo to suggest differentiation at the first contact with the brand. Furthermore, we built all the identity elements keeping in mind the essence of the brand “experience at height”. We reconstructed the logo starting from the owners’ desi to keep “something” from the old symbol and to keep the idea of “lily flower”, a heraldic symbol, one of the symbols of the noble coat of arms and the leaders. The logo is also painted on the facade of the building.