UX Design
User experience design + user interface design – we help you tell your story!
We help organizations tell their story and create impact. In the field of digital solutions, together with our customers, we achieve this objective also through UX and UI.
What customers say about us
We see each project as a responsibility to produce real value, beyond design, in the ecosystem it deserves.
UX and UI
We live in a world that demands more and more from us. Time is getting shorter and shorter, we interact daily with a very large number of digital products. We interact with digital screens all the time, in the car, at home, at the office, on the subway, or while shopping. In this context, the digital experience becomes essential. It can increase the user’s productivity and already has the power to influence even his health. The better the experience, the easier it will be to live in this hybrid – real-digital environment.
At Toud, we have been building digital experiences for more than 5 years. During this period, we developed our skills in the field of UX and UI. Below we present some of the completed UX/UI or just UI projects and explain how we can help you in this area.
UX design
- User Research and analysis – we understand your customers’ needs, expectations, behavior, and what a good digital experience means for them. We will do interviews, observe behaviors, build personas. In order to be able to help you tell your story, we will have to understand to whom we are telling it and, above all, how it is best to tell it. This stage is one built on empathy, the desire for involvement, for understanding. We consider this stage a critical stage, if it is not thoroughly done, then the whole project will stand on a fragile foundation.
- Customer journey map – in this stage, we delve deeper into elements related to the customer’s behavior. We observe the steps taken in the purchase (conversion) and look for opportunities to improve the process, to intervene to shorten it. Based on the observations, we build maps, on which we then draw flows and interaction models. In this stage, we understand how customers make decisions, what factors can influence the decision, when they act, what are those moments (touchpoints) we could use to speed up or influence the conversion.
- Wireframing – we work with prototypes. We do not go directly to design, we first think of flows, analyze them, test them, improve them. This method is very useful in testing the hypotheses developed in the first two stages.
- Testing – we are constantly testing to find the best way. We test in phase 3, but we also test after we have the first design sketches. We take feedback and analyze the generated impact on narrow, relevant groups.
The 5 TOUD principles – UX and UI design
To bring value through UX and UI projects we follow 5 principles:
Brand DNA – everything we make is in balance with the brand strategy
We never forget the brand. The website, mobile application, or any digital interface we build must tell the story of the brand. Without telling a story, without carrying parts of the brand in each element, without generating an emotional connection, we cannot talk about UX and UI.
Less is more
We believe that everything has to be simple and easy to understand and use.
Design for humans
The design exists exclusively to make people’s life better and easier. It has no other meaning.
The context is important
There are no experiences lived in the abstract, everything is interconnected, people live experiences that are connected to each other. Through UX and UI, we seek to increase the quality of experiences, understanding the context in which they take place.
Tests tell the truth
We know that we have only a few truths, so we test a lot. The tests tell us the truths and, based on them, we can build solutions that bring results.
How much do UX design services cost?
The price differs depending on the complexity of the website creation project. In order to make a correct estimate of the cost, please tell us more about your project in the contact form. We promise to respond promptly. We have developed our own website creation process that allows us to be efficient, anticipate possible problems, and complete each project in the assumed time.
UX design and UI – We told stories about
Felicitta — visual identity, strategy, and website for a place designed with people in mind
IdeaChef — Visual identity for a brand that sparks inspiration in premium gastronomy
The KADRA website, probably the most complex and extensive website we have created so far
Home, at the Origins – an identity-driven cultural project by the La Blouse Roumaine Community
How you prepare for a leap — about IESYS, an engineering company and the transformation it is undergoing
Ludan ENGINEERING – Branding for an engineering company: a transformation designed to highlight the team
Stridefull – a Romanian company on the level of the Olympic Games – a global brand
EMI Group – Visual identity and website for a company aiming for over 100 million euros in revenue by 2025
Gastroglam — the project that supports the dreams of those who create experiences at the table
ISPCF transformation: A new identity after 75 years of projects – brand strategy, visual identity, website
Asociatia Centrul Diecezan Caritas Iasi – a website design project
Fotosel – how we built the brand strategy
Resources, learn more about UX, UI, design, branding
How much does a brand strategy cost?
The fight for the digital tourist: How a travel agency grows using AI in a market where the client no longer has patience
More leads and more conversions through WhatsApp – The Toud Method
AI Agents or How to Turn WhatsApp Conversations into Revenue
How a brand audit can grow a business
Hosting WordPress: Unde să îți găzduiești site-ul – Recomandarea noastră după 15 ani de experiență în web development
Brand story – how to build strong organizations
How a brand book can transform your business
The importance of a style guide
How to create a brand identity for start-ups
Web design agency – 10 criteria to evaluate one
Avoiding common mistakes in style guide creation
We help you tell your story!
Toud – KINSTA
Toud – HubSpot
Hubspot solution provider Toud, Romania
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News
How much does a brand strategy cost?March 6, 2026 - 11:35 am
Checklist: 7 Elements to Increase Conversion for a travel agencyFebruary 26, 2026 - 12:59 pm
Branding and Design for Cultural Projects: Giving visual form to emotion and artFebruary 20, 2026 - 4:05 pm
Branding and Web Design for NGOs: How we transform mission into impact and real supportFebruary 20, 2026 - 3:52 pm
Impactful Startups: From brand strategy to visual identity, UX/UI, and growth mechanismsFebruary 20, 2026 - 3:26 pm
Rebranding for Engineering Companies: From organizational transformation to growth strategyFebruary 20, 2026 - 2:51 pm
Felicitta — visual identity, strategy, and website for a place designed with people in mindNovember 25, 2025 - 1:48 pm
IdeaChef — Visual identity for a brand that sparks inspiration in premium gastronomy
November 24, 2025 - 10:25 am
The KADRA website, probably the most complex and extensive website we have created so farNovember 21, 2025 - 8:25 am
Home, at the Origins – an identity-driven cultural project by the La Blouse Roumaine CommunityNovember 20, 2025 - 8:24 am
How you prepare for a leap — about IESYS, an engineering company and the transformation it is undergoingNovember 18, 2025 - 10:00 am
Ludan ENGINEERING – Branding for an engineering company: a transformation designed to highlight the teamNovember 14, 2025 - 11:37 am
More leads and more conversions through WhatsApp – The Toud MethodOctober 19, 2025 - 11:18 am
AI Agents or How to Turn WhatsApp Conversations into RevenueSeptember 10, 2025 - 11:13 am
