About UI design
A standard definition of UI design is related strictly to the visual appearance of an app, be it web or mobile (spaces, fonts, colors, layout, etc.), but the user interface is much more than that. UI design is more than creating elements or making the product look good visually. It represents the interaction between the user and the application itself.
We could rather say that UI design is about anticipating the user’s needs, creating elements that are easy to access, understand, and use. Usually, the interface is the first element that the user will access in the brand experience, the element through which the user makes the first contact with the brand. So it is extremely important for it to support the brand values, to create an emotional connection with the user and, especially, to support the user experience with strong elements.
Nowadays, websites and apps are interactive and dynamic. A good interface helps increase the conversion rate and maintain the competitivity on the market. But what makes a UI design good?