Why We Chose to Become a HubSpot Partner and How This Partnership Helps Toud’s Clients
A small step for us, a big one for the organizations we work for
We’ve been using HubSpot for a very long time—we’d even say forever (we’ve been operating under this name—Toud—since 2016). Toud has been a HubSpot partner since June 2022.
We are a branding and design agency, and we primarily focus on activities related to these two areas.However, for some of our clients in Romania, we operate as a full-service digital agency, offering a comprehensive range of services and a dedicated team: SEO, PPC, content creation, social media account management, etc. We provide these services for: h4l, EXEC-EDU, Conacul Bratescu, Pastel Chalet, Questfield, and others.
Being a HubSpot partner helps us tremendously in providing added value to this type of client because we’re actually able to generate more leads at a lower cost, as well as build a stronger relationship between clients, prospects, and the organization.
Why We Became a HubSpot Partner
For us, the step toward becoming a HubSpot partner was a relatively small one, especially since we had already been working with this CRM for many years, had extensive experience managing another CRM software (Microsoft Dynamics CRM), because we had already absorbed the information about inbound marketing from the HubSpot Academy, and because we had already implemented the basic version of HubSpot in several organizations. For Toud’s clients, this is a major step for a number of reasons:
- have access to the best CRM software on the market, quickly and without having to go through the process of vetting another agency;
- benefit from the expertise of a team that manages annual marketing budgets of over 1 million euros and accurately and comprehensively tracks results using HubSpot;
- I can work with a branding and design agency that successfully combines the aspirational, emotional realm (we help you tell your story) with the pragmatism of conversions, the statistics behind newsletters, SEO strategy, campaign budget optimization, and click fraud management (we’re also Lunio partners).
In the realm of branding and design, this tool has no direct impact.
10 Key Elements for a HubSpot Partner
We sought to understand the impact HubSpot has on companies, and we compiled a list of the top 10 features our clients most frequently appreciate about HubSpot:
- All-in-one platform: HubSpot offers a suite of integrated tools for marketing, sales, and customer service, so that companies can manage all aspects of their customer interactions in one place.
- Marketing automation: HubSpot enables companies to automate their marketing campaigns and lead nurturing, which can save time and increase efficiency.
- CRM: HubSpot’s CRM allows companies to keep track of all customer interactions, from website visits to sales calls, and provides insights to help improve the customer experience.
- Personalization: HubSpot’s tools enable companies to create personalized experiences for their customers based on their interests, behaviors, and history.
- Analytics and Reporting: HubSpot offers comprehensive analytics and reporting tools to help companies track their marketing and sales performance and make data-driven decisions.
- Managing PPC Campaigns on Facebook and Google—get all your campaign information, including audiences and results, in one place.
- Social Media Management: HubSpot’s social media tools enable companies to manage their social media accounts, publish and schedule posts, and track engagement.
- Search Engine Optimization: HubSpot offers tools to help companies optimize their websites and content for search engines, which can improve their visibility and attract more organic traffic.
- Integration and Customization: HubSpot integrates with many other tools and platforms and offers customization options to help companies tailor the platform to their specific needs.
- Visibility and Efficiency—The marketing department saves time and resources by having visibility into all marketing processes, results, and expenses.
Although HubSpot isn’t a tool or a system that has a direct impact on branding and design, in fact, its pragmatic approach—focused on the end customer’s best interests (which actually incorporates the concept of inbound marketing)—has made us love this system and led us to recommend it to all our clients, time and again.
HubSpot also offers a free version, and even in this form, it has a huge positive impact, even though access to certain features is not available.
