Write big

Writing workshop with
Arabella McIntyre-Brown
English business journalist

STRUCTURE YOUR BUSINESS THINKINGBUILD RELATIONSHIPS WITH YOUR EMPLOYEES,YOUR CLIENTS, CUSTOMERS AND COMPETITORS

No one wants to read dry, technical stuff-even the experts; the drier and more abstruse the subject, the juicier and more vivid the writing must be.

Two-day writing workshop

A two-day writing workshop and a team building for your organisation

Professional firms that want to attract more clients
Companies that want to develop qualified managers in the technical field
Organisations that want to develop their young professionals
Companies in any field that want to raise their profile
Closed session for one firm to develop their talent

An effective marketing tool with a measurable roIe

Make readers feel good about you – how to be liked
Learn how to steal a march on the opposition
Learn how to make reading a pleasant and effective process
Learn to structure, plan and research when writing a material
What readers want and don’t want in a book/ written material
What markets want, how to reach them and prompt them to act
Improve your constant communication with clients and partners
Make your readers empathise with your subject, your issue, your campaign

Trainer Arabella McIntyre-Brown

Business journalist, author of fiction and non-fiction, freelance editor

“I have known and worked with Arabella for nearly 20 years in my roles at Ernst & Young, Addleshaw Goddard, etc. Arabella has a tremendous reputation as a sound business journalist and an individual of high integrity. I admired her greatly in her roles at Insider and other media, as an author of several books and a champion of entrepreneurial enterprise.” Carolyn Roberson, Director, CRC Consultancy (UK) Ltd – Source LinkedIn

2 available workshops

Choose the workshop that suits your company best

Two-day in-house workshop

We come directly to your office

cost effective
engaging and challenging workshop
we stick to your employees’ schedule
customize the workshop according to your employee training needs
your employees can attend it as a preparatory training and team building

Download brochure

Măgura- Zărnești, in Brașov county

Writing retreat in the mountains

intensive writing hours
you find out more about the local life
you get inspired by the local nature
you attend a painting workshop
you empower your writing creativity