The communication strategy refers to the way in which your organization communicates in general, on all media channels.
At Toud we build communication strategies starting from the strategic analysis of the organization, the understanding of the target audience and the stakeholders (the total audience), as well as the way the organization communicates. We also analyze the current communication and how it is carried out on each channel.
Through the communication strategy service, we analyze the way you have communicated so far through the SWOT analysis, we identify to what extent it correlates with the business and communication objectives, and we build, based on the analysis, the future communication strategy. In this stage, we will tell you what you should communicate, with whom, through which channels, how often and what should be the results.
It is part of the communication strategy. It can be treated separately when a detailed analysis and programming of communication in digital channels is desired. This strategy actually refers to the presence of the brand in the online environment: website, social media channels.
At Toud, we pay more attention to digital strategy because it influences the way in which the majority of the public (stakeholders) interact with the brand.
How we work to build the digital strategy
We analyze the organization, brand strategy, communication strategy, business, and communication objectives. We analyze the competition, the public, and the trends in the market. Not only that, but we analyze SWOT the way in which there was an online presence, until the moment of the analysis. Based on the collected information, we indicate the important digital communication channels, reset the communication objectives, and suggest interventions in the area of content, design, and transmitted messages. We group all the information in a guide designed to simplify your steps in digital communication.
Based on communication and/or digital strategies, we will be able to build campaigns designed to help you achieve the set objectives. Through this approach, we build mechanisms capable of producing the meeting between your brand and potential customers and generating the purchase or conversion.
In the case of this type of service, we make:
We specify here that we have the technical knowledge and great experience in terms of design, and communication tactics to build Facebook campaigns (Facebook Ads), newsletter campaigns, and integrated campaigns – online + offline to perform.
We have dozens of SM accounts in our portfolio that we manage completely – design, content, and digital strategy. For these accounts, depending on the communication objectives, we build, with a specific frequency, content – posts that include text, photography, design, and conversion elements, we analyze the target audience and amplify the visibility of certain posts, we respond to the messages received, we analyze the competition, and we aim to be different and relevant for the public, we generate reports and analyze variations in notoriety and interaction.
We believe that this part of social media management has two critical components – understanding the audience (what content they want to receive, what kind of audience it is <<the Facebook audience has different expectations than the LinkedIn audience>>, when they want to receive this content) and the quality of the message transmitted (the subjects chosen, their degree of understanding, the way they are transmitted – design). At Toud, we are constantly looking to understand the public and offer quality content. We pay more attention to the design and focus of the messages.
We currently manage social media accounts from a fairly wide range of platforms (Facebook – the most, LinkedIn, Pinterest, Google+, YouTube, Twitter, Vimeo, Instagram, Flickr, Tumblr).
For the B2B (business to business) area, we manage to generate leads through conversion tactics built on the website and in the social media channels. To succeed in generating leads, we use conversion campaigns or continuous conversion tactics. We generate these leads through dedicated pages (landing pages), free content, and optimized contact forms.
The steps we always follow in generating leads are: attracting traffic, converting visitors, keeping them active, and turning them into brand promoters.
Direct communication with people who have already interacted with the brand is essential. Through these communications, conversion and retention are realized.
Toud offers complete newsletter services – newsletter creation (strategic concept, creative concept, implementation, design), tactics to increase the newsletter subscription rate.
Toud builds content for digital communication media, as well as for classic ones. We generate content for social media accounts, websites, brochures, product and organization presentations, and campaigns.
For a number of clients, we built the content that appears on the website or the content in the brochures. Using extensive information sources (international group websites, national or European standards, scientific studies, international articles, etc.).
Today it is difficult to perform in the digital environment without having a well-constructed SEO. SEO refers to the optimization of website pages to be found more easily by search engines.
SEO is closely related to the quality of the content included in the pages. At Toud we do SEO for all the websites we build, and we manage to perform on websites built on the WordPress platform, even where there is a lot of competition for the keyword.
We generate content and build SEO in the following languages: Romanian, English, French, Dutch.
We not only cover the on-page SEO part, but also the off-page SEO. Furthermore, we can recommend the right social media platforms to boost SEO.
For a small part of our customers, we provided support and integration for CRM – customer relationship management system solutions. We work with Microsoft Dynamics CRM, HubSpot CRM, Mini CRM. In this area, we can offer consultancy on work processes and implementation strategy. We can offer support on use and consultancy on process optimization.
