We have dozens of SM accounts in our portfolio that we manage completely – design, content, and digital strategy. For these accounts, depending on the communication objectives, we build, with a specific frequency, content – posts that include text, photography, design, and conversion elements, we analyze the target audience and amplify the visibility of certain posts, we respond to the messages received, we analyze the competition, and we aim to be different and relevant for the public, we generate reports and analyze variations in notoriety and interaction.
We believe that this part of social media management has two critical components – understanding the audience (what content they want to receive, what kind of audience it is <<the Facebook audience has different expectations than the LinkedIn audience>>, when they want to receive this content) and the quality of the message transmitted (the subjects chosen, their degree of understanding, the way they are transmitted – design). At Toud, we are constantly looking to understand the public and offer quality content. We pay more attention to the design and focus of the messages.
We currently manage social media accounts from a fairly wide range of platforms (Facebook – the most, LinkedIn, Pinterest, Google+, YouTube, Twitter, Vimeo, Instagram, Flickr, Tumblr).