RESOURCES
Toud resources
On this page, you can read articles written by us on various communication and design topics and download materials designed to help you in your communication and design activities, whether you work in a company or an NGO.

Conversational Marketing Solutions—or How to Turn Conversations into Results
August 21, 2026/by Alexandru Grigorescu
How much does a brand strategy cost?
March 6, 2026/by Alexandru Grigorescu
Checklist: 7 Elements to Increase Conversion for a travel agency
February 26, 2026/by Alexandru Grigorescu
The fight for the digital tourist: How a travel agency grows using AI in a market where the client no longer has patience
February 24, 2026/by Alexandru Grigorescu
More leads and more conversions through WhatsApp – The Toud Method
October 19, 2025/by Alexandru Grigorescu
AI Agents or How to Turn WhatsApp Conversations into Revenue
September 10, 2025/by Alexandru Grigorescu
How a brand audit can grow a business
June 24, 2025/by Alexandru Grigorescu
Hosting WordPress: Unde să îți găzduiești site-ul – Recomandarea noastră după 15 ani de experiență în web development
March 11, 2024/by Alexandru Grigorescu
The Brand Story—How to Build Strong Organizations
September 5, 2023/by Alexandru Grigorescu
How a Brand Book Can Transform Your Business
August 11, 2023/by Alexandru Grigorescu
The Importance of a Visual Identity Guide
August 11, 2023/by Alexandru Grigorescu
How to Create a Brand Identity for a Startup
August 11, 2023/by Alexandru Grigorescu
Web Design Agency – The 10 Most Important Evaluation Criteria
April 18, 2023/by Alexandru Grigorescu
Avoiding Common Mistakes in the Manual Brand-Building Process
April 10, 2023/by Alexandru Grigorescu
Clarity in Communication: The Difference Between a Brand, Branding, a Style Guide, and a Brand Manual
March 31, 2023/by Alexandru Grigorescu
Brand Strategy vs. Brand Identity: Understanding the Differences
March 31, 2023/by Alexandru Grigorescu
13 Things You Should Know About Branding
March 29, 2023/by Alexandru Grigorescu
What a designer logo looks like from our perspective
March 10, 2023/by Alexandru Grigorescu
Logo Design—What Are the Steps in This Process, and What Sets Us Apart?
March 8, 2023/by Alexandru Grigorescu
Visual Identity – Logo Maker vs. Branding Agency
March 8, 2023/by Alexandru Grigorescu
Building a Successful Brand: A Brief Look at 5 Myths
March 8, 2023/by Alexandru Grigorescu
Brand vs. Branding: Understanding the Differences and 5 Criteria for Choosing the Right Branding Agency
March 8, 2023/by Alexandru Grigorescu
UX DESIGN – How to Approach a UX Project in 7 Simple Steps
March 7, 2023/by Alexandru Grigorescu
Beyond Aesthetics: The Value of a Web Design Agency
March 7, 2023/by Alexandru Grigorescu
The 10 Most Important Criteria for Evaluating a Branding and Design Agency
March 7, 2023/by Alexandru Grigorescu
15 elements to consider in a web design project
May 14, 2021/by Alexandru Grigorescu
6 steps to follow in the logo design process
May 4, 2021/by Alexandru Grigorescu
What makes a good UI design – UI design guide
July 8, 2020/by Alexandru Grigorescu
How not to choose – branding services – a Toud story
March 6, 2020/by Alexandru Grigorescu
Newsletter March 2020 – the power of storytelling
March 4, 2020/by Alexandru Grigorescu
Presentation design guide in 11 steps
March 1, 2020/by Alexandru Grigorescu
13 steps to a better design – Toud
June 21, 2019/by Alexandru Grigorescu
Advertising or the easiest way to consumer
January 31, 2019/by Alexandru Grigorescu
What is positioning – an overview
January 7, 2019/by Alexandru Grigorescu
How to make a Facebook page strategy
November 21, 2018/by Alexandru Grigorescu
Branding guide – a step to a more powerful organization/product brand
November 19, 2018/by Alexandru Grigorescu
Print vs Digital – in 2018 over 60% of people still prefer the print
November 14, 2018/by Alexandru Grigorescu
Inbound Marketing – A straight way to capture leads
August 14, 2018/by Alexandru Grigorescu
Hosting or where to host my website?
March 24, 2016/by Alexandru Grigorescu
About educational branding or how you turn an educational institution into a valuable brand
February 5, 2016/by Alexandru Grigorescu
Fiction workshop with Arabella McIntyre-Brown
January 19, 2016/by Alexandru Grigorescu
It’s all about passion — toud.ro
January 9, 2016/by Alexandru GrigorescuPerhaps the most beautiful thing a person can do is to give something, anything. At Toud, we believe a lot in the idea of giving. This is where we got the idea to build this resource section where we could publish articles on topics of interest and share our experience. Today you can read a series of articles about design and branding in this section and you can even download some materials designed to help you with these disciplines.
Thank you for being with us!

Toud – branding and design agency
We help you tell your story!
Romania, Bucharest
Splaiul Unirii no. 160, Nod Makerspace Hub Bucharest, 040041, Romania
Romania, Argeș
Strada Mihai Eminescu, Cerbureni, Transfăgărășan Argeș, Romania
Netherlands
Van Hasseltlaan, Delft Netherlands
+40 744 825 552 | inspire@toud.eu
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News
Conversational Marketing Solutions—or How to Turn Conversations into ResultsAugust 21, 2026 - 11:49 am
About branding and continuing education, interview for EXEC-EDUAugust 20, 2026 - 1:24 pm
Impact
Branding and Design for Cultural Projects: Giving visual form to emotion and artFebruary 20, 2026 - 4:05 pm
Branding and Web Design for NGOs: How we transform mission into impact and real supportFebruary 20, 2026 - 3:52 pm
Impactful Startups: From brand strategy to visual identity, UX/UI, and growth mechanismsFebruary 20, 2026 - 3:26 pm
Rebranding for Engineering Companies: From organizational transformation to growth strategyFebruary 20, 2026 - 2:51 pm
Stridefull – a Romanian company on the level of the Olympic Games – a global brandMarch 27, 2025 - 10:24 am

