Poiana Mucenicului – boutique hotel visual identity
A brand inspired by a local legend and the passion for quality services
Poiana Mucenicului is a boutique hotel located at the entrance to the Arges Gorge, at the foot of Poienari Fortress, blending the history of the place and the magnificent landscapes with quality services to provide guests with a refined experience.
Creating a brand strategy, visual identity, and website for Poiana Mucenicului was a heartfelt project for the Toud team. Our goal was to develop a brand that authentically reflects the place’s authenticity and refinement, while emphasizing their mission to create unforgettable memories for their guests.
Brand strategy creation
Before addressing the visual aspects of the brand, we began by establishing a solid brand strategy. We aimed to emphasize two key aspects: the local legend that inspired the name Poiana Mucenicului and the commitment to the highest quality services. As a result, we developed a vision centered around the concept of “building memories“, placing an emphasis on the unique experience that Poiana Mucenicului provides.
Boutique hotel visual identity
The process of creating the logo was meticulous and deeply inspired by the local legend. We chose to incorporate the symbol of the martyr, which was closely tied to the local story and its rich history. The logo captures the essence of this symbol in a simple yet elegant manner, conveying a sense of authenticity and refinement.
UX and UI design
To provide a comprehensive experience for the guests who will visit Poiana Mucenicului, we developed a modern and intuitive website. It offers detailed information about rooms, the restaurant, as well as the activities available in the area, along with stories of the place. Images of the local landscape surrounding the boutique hotel are central elements of the website, conveying the beauty and unique nature of the location.
Additionally, we included a blog to share stories about the place and activities that can be enjoyed in the area, ranging from hiking trails to art exhibitions. This helps in building a community around the Poiana Mucenicului brand.
The creation of the brand strategy, visual identity, and website for Poiana Mucenicului was an exciting and meticulous process. We successfully developed an authentic and refined brand that celebrates local history and landscapes while emphasizing a commitment to quality services.