Tell a story for Christmas
Cards that speak about your brand
Today, more than ever, it is important to tell a story. The brands that have a story of their own and that give away with any occasion are the ones that succeed. The story is the element that inspires, that can build trust, that makes the difference between the brand and the competition and gives that feeling of belonging to a group or a set of values.
Today, if a brand doesn’t tell a story, it won’t be listened to, it is like a wrapping that doesn’t have anything inside.
Christmas cards are a good opportunity to tell your brand story. Probably, most of the companies (yes, your competitors too) will send some standard, stock cards. But this moment of the year becomes a huge opportunity to differentiate the brand image, to communicate differently, to tell a story and to highlight the values of your brand.
In 2015 we created a different project for AGi Architects, a Christmas card that tells a story and stands out.
- we used the logo and by multiplying it we created some decorative patterns
- we made a universal graphic design – it looks like Romanian, Hungarian, and even northern motifs.
- by this winter postcard, we have managed to connect AGi Architects to strong values – universality, globalization, building, beautiful, inspiration.