Maria Felea – Launch of a New Collection of Handmade Jewelry: “Flowing Freely”
Handmade Jewelry Website
FLOWING FREELY is a new collection of handmade jewelry by Maria Felea. It stands out for its approach, its design, and especially for the artist’s desire to use her creations as an invitation for women to remember that striving for perfection only limits them and that they should express their beauty freely.
The “Flowing Freely” collection is ready and can be viewed on mariafelea.com. This is the second collection launched by Maria Felea since the rebranding, a process in which the Toud team was heavily involved. This jewelry collection is meant to remind women that they don’t have to try to be perfect and that each one is beautiful in her own unique way of being, behaving, and looking. The “Flowing Freely” collection consists of handmade rings, bracelets, earrings, and necklaces crafted from silver and 9K and 18K gold. The jewelry is embellished with precious stones such as emeralds, rubies, and Swarovski crystals.
The Toud team oversaw the launch of the new collection on the website, its promotion in the media, and the visual identity of the Flowing Freely collection.
The artist herself is best suited to speak about this collection; here are her thoughts:
This collection is about letting go of perfection in all its forms and allowing life’s imperfections and beauty to flow freely. It’s about freeing yourself from the mental blocks that hold you back, from self-judgment, from that “it’s not good enough, it’s not perfect” mindset.
In different situations, with different people—but most of all in your relationship with yourself—how do you treat yourself, and what standards do you hold yourself to when it comes to being “perfect”? How often do you accept yourself completely—with your “imperfect” body, your thoughts, and your actions?
I hope you remember that you are always absolutely wonderful and that perfection has nothing to do with it. The idea of perfection only limits your radiance.
These pieces of jewelry are meant to remind you of this every time you wear them, whether you’re playing with the bracelet on your wrist or simply looking at your jewelry. Please remember that you need to let go of the idea that everything you are, feel, or do has to be perfect. Let yourself go—let the beauty within you express itself freely.
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