Communication strategy refers to how your organization communicates in general, across all media channels.
At Toud, we build communication strategies starting from the strategic analysis of the organization, understanding the target audience and stakeholders (the total audience), as well as the way the organization communicates. We also analyze current communication and how it is carried out on each channel.
Through the communication strategy service, we analyze how you have communicated so far through SWOT analysis, identify to what extent it correlates with business and communication objectives and build, based on the analysis, the future communication strategy. In this stage, we will tell you what you should communicate, with whom, through which channels, how often, and what the results you should have should be.
Each project for us is a great opportunity to bring positive impact both in business and in the lives of the people that business serves.
This is part of the communication strategy. It can be treated separately when a detailed analysis and scheduling of communication in digital channels is desired. This strategy actually refers to the brand’s presence in the online environment: website, social media channels.
At Toud, we pay extra attention to digital strategy because it influences how the majority of the public (stakeholders) interacts with the brand.
How we work to build a digital strategy
We analyze the organization, brand strategy, communication strategy, and business and communication objectives. We analyze the competition, the audience, and market trends. We perform a SWOT analysis of the online presence up to the moment of analysis. Based on the collected information, we indicate the important digital communication channels, reset communication objectives, and suggest interventions in the areas of content, design, and messaging. We group all the information into a guide designed to simplify your steps in digital communication.
Based on communication and/or digital strategies, we can build campaigns designed to help you reach your set objectives. Through this process, we build mechanisms capable of creating the encounter between your brand and potential customers to generate purchases or conversions.
For this type of service, we provide:
We note here that we have technical knowledge and extensive experience in terms of design and communication tactics to build Facebook campaigns (Facebook Ads), newsletter campaigns, and integrated online + offline campaigns to perform.
We have dozens of SM accounts in our portfolio that we manage completely – design, content, digital strategy. For these accounts, depending on the communication objectives, we create content with a specific frequency – posts that include text, photography, design, and conversion elements. We analyze the target audience and amplify visibility for certain posts, respond to messages, analyze the competition, and aim to be different and relevant to the audience, generating reports and analyzing variations in awareness and interaction.
We believe social media management has two critical components – understanding the audience (what content they want to receive, what type of audience they are – the Facebook audience has different expectations than the LinkedIn one – and when they want to receive this content) and the quality of the transmitted message (chosen topics, level of understanding, and the way they are transmitted – design). At Toud, we constantly seek to understand the audience and provide quality content. We pay close attention to design and message focus.
We currently manage social media accounts across a wide range of platforms (Facebook (most), LinkedIn, Pinterest, YouTube, Twitter, Vimeo, Instagram, Flickr, Tumblr).
For the B2B (business to business) sector, we generate leads through conversion tactics built into the website and social media channels. To succeed, we use conversion campaigns or continuous conversion tactics. Through dedicated landing pages, free content, and optimized contact forms, we generate these leads.
The steps we always follow in lead generation are: attracting traffic, converting visitors, keeping them active, and turning them into brand promoters.
Direct communication with people who have already interacted with the brand is essential. Conversion and retention are achieved through these communications.
Toud offers complete newsletter services – newsletter creation (strategic concept, creative concept, implementation, design) and tactics to increase the newsletter subscription rate.
Toud creates content for digital communication environments as well as traditional ones. We generate content for social media accounts, websites, brochures, product presentations, organizational presentations, and campaigns.
For a range of clients, we have built the content that appears on websites or in brochures, using extensive information sources (international group websites, national or European regulations, scientific studies, international articles, etc.).
Today, it is difficult to perform in the digital environment without well-constructed SEO. SEO refers to optimizing website pages to be found more easily by search engines.
SEO is closely linked to the quality of the content included on the pages. At Toud, we perform SEO for all the websites we build and manage to perform on sites built on the WordPress platform, even where there is high competition for keywords.
We generate content and build SEO in Romanian, English, French, and Dutch.
We cover not only on-page SEO but also off-page SEO. We can recommend the right social media platforms to boost SEO.
For a small portion of our clients, we have offered support and integration for CRM solutions. We work with Microsoft Dynamics CRM, HubSpot CRM, and Mini CRM. In this area, we can offer consultancy on work processes and implementation strategy. We can provide usage support and consultancy on process optimization.
We have created a series of resources, designed to help you with this topic that is so complicated and vast today, digital communication.
Hubspot solution provider Toud, Romania
