More leads and more conversions through WhatsApp – The Toud Method
Everything that follows are simple tactics that can be implemented quickly and complement your existing lead generation, qualification, and sales strategy. If a strategy doesn’t exist yet, it should be built first—starting from inbound marketing principles, lead generation campaigns, and clear sales workflows.
The analysis below applies to both B2B and B2C. You can test it for free. You can also opt for a free consultation with a Toud specialist – click here.
We have tested this method with very good results and want to share it further, adapting it to the specifics of your industry and business. For this purpose, we have created a free consultation session, for which you can apply below. After this stage, you will be able to test our solution for free. We want to support as many businesses as possible, but please note that we reserve the right to refuse collaborations in industries such as tobacco, gambling, etc. Thank you for your understanding! The Toud Team
Why WhatsApp
We live in an age of speed. People want quick solutions, clear answers, and prefer to communicate through familiar channels.
In 2025, the average daily time spent on phones in Europe is approximately 4 hours and 43 minutes (source)
We all use WhatsApp.
Does this, therefore, present an opportunity to use this channel to increase the number of leads and the qualification rate, leveraging the tools provided by Meta and the power of artificial intelligence? We do not neglect other communication channels—where there is interaction on Instagram, TikTok, Facebook, Telegram, etc., we will also use these channels.
How can you generate more leads using WhatsApp?
- Turn traffic into conversations: people prefer to communicate directly on WhatsApp rather than through forms.
- Connect ads to WhatsApp: when a user clicks on an ad, they go directly into a conversation.
- Use WhatsApp QR codes in offline materials — brochures, billboards, packaging, exhibition stands — each leading to a different conversation.
- Every conversation becomes a lead in the CRM.
How you can qualify leads and increase sales
- Instant response: the AI agent replies automatically, quickly, and accurately, 24/7.
Automations: you can have an AI agent manage each conversation differently, but sometimes it’s better to keep it simple — with clear answers and quick reply options (predefined responses, like an options selector). This way, you optimize the qualification process.
- Smart recommendations: the AI can suggest products from your online store.
- Interactive broadcasts: send mass messages with predefined responses — leads qualify themselves in just a few minutes.
- WhatsApp newsletter: replace emails with direct messages — with very high open rates, even up to 95%.
Additionally, the Toud method and platforms give you full control over communication
- Manage all conversations from a single place: WhatsApp, Facebook, Instagram, TikTok, Telegram, WeChat, Email, etc.
- Generate WhatsApp calls directly from the platform.
- Detailed interaction reports — see what works and create retargeting lists.
- Native integration with existing CRMs and marketing tools.
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