policarbonat.ro – visual identity for a distributor of polycarbonate products
policarbonat.ro is a division of KADRA that specializes in the online sale of polycarbonate panels. KADRA has over 25 years of experience in selling this material through traditional channels.
policarbonat.ro – visual identity designed by Toud
Based on the client’s brief, the Toud team chose to develop a brand identity centered on the idea of play and the countless possibilities for working with polycarbonate panels. Thus, the creative team explored a series of forms and concepts, and after several rounds of feedback, they finalized the new visual identity together with the dedicated KADRA team.
The policarbonat.ro logo is the result of an interplay of six geometric shapes—rectangles—in various levels of transparency and colors, suggesting the numerous possibilities for working with this material and referencing a series of elements associated with the brand (light, play, playfulness, and potential uses). The logo’s main purpose is to create a positive feeling and to evoke a sense of well-being when you imagine starting a new project.
The challenge for the Toud team was to create a visual element that could be easily used across all marketing materials, both online and offline. As a result, the chosen color palette makes it easy to use the logo on images as well as on materials such as presentations, official documents, and proposals.
This project was unique because of the challenge the Toud team presented us with: we had to turn something incredibly simple—a sheet of polycarbonate—into something eye-catching. That’s how we came up with the idea of play, of having fun, and of the joy of starting a new project.
