xHumanity – Visual identity and website for a digital platform
xHumanity is a large-scale project that connects the digital world of social platforms with the concept of reputation, managed through blockchain technology and its own token system.
In this project, we managed two components: the visual identity, based on a creative brief co-developed with the xHumanity team, and the website reconstruction (UX, UI, and WordPress implementation).
The client wanted a visual identity that expressed the ideas of humanity and freedom. The logo needed to reflect the concept of community and the user’s reputation.
The Toud team created a visual system, including the logo, fonts, color palette, and graphic elements. The vibrant color palette is intended to suggest xHumanity’s modern and bold vision of creating a virtual space based on blockchain and artificial intelligence.
The visual system is simplified yet vibrant, modern, and bold. The redesigned xHumanity logo is a balance between the geometric shape of an “X”—which simultaneously represents a DNA sequence—and the company name.
In addition to reconstructing the visual identity, the Toud team performed a website redesign for xHumanity. Being a presentation website, we chose to build an interface that is both attractive and informative, blending the simplicity and vibration of the visual identity with a simple and functional user experience. Here, we went through a design thinking process. The website was built in WordPress using an Elementor structure.
For us, xHumanity was a different and very interesting project—a true gateway to the world of cryptocurrencies, blockchain technologies, artificial intelligence, and the niche audience interested in this technology.
