xHumanity – visual identity and website for a digital platform
xHumanity is a large project that connects the digital world of social platforms with the idea of reputation, managed through blockchain technique, through its own token system.
For this project, we managed two elements – visual identity, based on a creative brief made together with xHumanity team, and website reconstruction (UX, UI, WordPress implementation).
The customer wanted a visual identity that would express the idea of community and user reputation.
Toud team created a visual system, including logo, fonts, color palette, as well as graphic elements. The vibrant color palette is meant to suggest xHumaninty’s modern and bold vision to create a virtual environment based on blockchain and artificial intelligence.
The visual system is symplified, but vibrant, modern, bold. xHumanity’s redesigned logo is a balance between the geometric shape of an x, which is also a DNA sequence, and the name of the company.
Besides rebuilding the visual identity, Toud team also made website redesign for xHumanity. Being a presentation website, we chose to build an interface that is both attractive and informative, combining the simplicity and vibration of the visual identity with a simple and functional user experience.
xHumanity was a different and very interesting project for us, a true gate towards the world of cryptocurrency, blockchain technology, artificial intelligence, and a still small audience interested in this technology.