PACKAGING DESIGN

With skill and with a lot of passion

PACKAGING DESIGN

With skill and with a lot of passion

Packaging design

Today, more than ever, it is important to differentiate your product/service from the others on the market. For a wide range of industries, packaging actively participates in the differentiation process.

Importance – packaging design

Packaging matters

Packaging design has several roles. The most important thing is to sell. The packaging convinces on the shelf between hundreds or thousands of products, a “different” packaging can sell. The packaging positions the product in the range, depending on the messages communicated, the graphic design, the materials used, and the way it opens, a package will tell you clearly and simply if the product is part of the economy range or the luxury range. The packaging tells a story, or at least it should. A good packaging design will tell the story of the brand, will try to generate emotion, and will seek to inspire. Strong brands pay great attention to packaging to strengthen their position. Think of the packaging of Apple products, the bottle of Coca-Cola, or the cans of Guinness beer that offer the consumer the opportunity to live a ritual, all have become landmarks in their markets, all are easy to recognize and all have the functions described above.

The packaging differentiates the product, it is the perfect tool through which you can attract attention in a constructive way.

Quality – packaging design

How do we evaluate the quality of a packaging design? Toud proposes a series of elements that must be taken into account in the packaging design. This process must be based on the study of the market and the elements that define the brand.

Correlation with the brand – the packaging must be a reflection of the brand, must communicate the same values, and contribute to the construction of the same story.
Relevance in the market – the design of the packaging must be built for the potential customer, it must be relevant, simple to understand, and correlated with the market of which it is a part. An exaggerated or market-specific design would be inappropriate.
To tell a story – a packaging design is successful when it tells a story, think again about Apple, Coca-Cola, or even the packaging created for The Light Phone.
Visible among other packaging – a successful design will make the product visible on the shelf. There is no need for a totally different, extravagant design, you can also stand out through simplicity.
Simple – a simple, clean packaging design will be easier for the customer to understand, and it will stand out compared to other packaging due to its elegance.

Correlated with the visual identity – there must be a balance between the logo, the brand colors, the graphic motifs specific to the brand, and the packaging – otherwise, there will be a lack of coherence in the design, of the messages.
Protection – a good packaging ensures the right protection of the product, the designer will have to think of the right shape and the right materials to ensure the protection of the product.
Focus – the packaging will communicate an essential idea, that USP (unique selling proposition) – in this way the message will be easily perceived by the potential client.
It generates emotion – it is ideal that a packaging can generate emotion, and when it succeeds, the purchase will be easier, as will the retention – the best example is the bottle of Coca-Cola.
The age test – a good packaging will be up-to-date even in 5 years.

Recognizable elements – in most cases where it is obtained – the production of emotion – the packaging design becomes a symbol, a recognizable element – and here a very good example is the Coca-Cola bottle.
Low production costs – a good packaging implies an optimized, low production cost.
Protecting the environment – today, more than ever, we need packaging that does not pollute the environment. Products from the FMCG (fast-moving consumer goods) sphere must have non-polluting packaging. Still water bottles can become real ecological bombs if they are not biodegradable.
Easy to handle – the packaging is not only a protection of the product, but it is also the first object with which the customer interacts, it must be easy to grab, transport, open, and store.

How it is done – packaging design

What are the steps we follow at Toud

Toud follows a procedure to obtain as many of the quality elements presented above as possible. This process starts with the client’s brief. In stage 2, Toud carries out a research on the product market, the competing manufacturers, and the design they rely on. In this stage, we also analyze the product, the brand, and the elements of differentiation. In step 3, we make the first sketches. Follows, in step 4, the resumption of communication and obtaining feedback. In this stage, we make adjustments to the sketches and aim to achieve as many quality points as possible. In stage 5, together with the manufacturer, we organize a series of focus groups in which we present the packaging, aimed at obtaining feedback from the target audience. In step 6, we retouch the packaging and print it.

How long it takes – packaging design

Toud packaging design

Packaging design is an extensive process, it generally lasts between 3 and 8 weeks, depending on the complexity of the project. If we design and produce the packaging for a range, it can take up to 20 weeks.

How much it is – packaging design

Toud procedure

The cost is calculated according to the estimated working time. The agency price for packaging design is 45 euros per hour. To get a price quote, fill out the quote form, we promise to respond as soon as possible.