Mo’Vin is the mobile division of 5 To Go coffee shops, whose mission is to bring quality coffee to events. The unique experience that Mo’Vin creates isn’t only given by the flavored coffee, but also by the 8 retro vans.
Mo’Vin team has purchased 8 cars with a history of over 70 years, which they have refurbished and turned into coffee shops on wheels. The vans were present at some of the coolest events in the country, starting with 2018 when the division debuted at Art Safari. Since then, Mo’vin cars were present at events like UNTOLD, Summer Well, Sunwaves, Burger Fest and many others.
Toud team was happy to be part of a unique project of bringing quality coffee closer to people with the help of a mobile fleet of vintage cars. So we made a presentation brochure where we told Mo’Vin story and one of the 4 types of cars that have been refurbished and are part of the current fleet: Volkswagen T2, Renault Estafette, Citroen H4 and ACC Arvene 400.
We highlighted the unique elements that Mo’Vin brings on the Romanian market like unique coffee with intense flavor, the correct price or a different vision, as well as the 7 reasons to Get Mo’Vin. We paid special attention to the vans whose history we told briefly. Chromatics is simple, following black and white lines for the text, thus keeping it consistent with both Mo’Vin and 5 To Go logos. We chose a lightweight layout where elements from Mo’Vin logo (dotted lines) combine with highlighted texts, figures, and symbols.
We are always glad to be part of such unique projects that come with a new and inspiring insight.