Mobile Vintage – presentation brochure of a Romanian brand
Mo’Vin is the mobile division of the 5 To Go coffee chain, whose mission is to bring quality coffee to events. The unique experience that Mo’Vin creates is not only given by the aromatic coffee, but also by the 8 retro vans.
The Mo’Vin team purchased 8 cars with a history of over 70 years, which they refurbished and transformed into cafés on wheels. Vans have been present at some of the coolest events in the country, starting with 2018 when the division made its debut at Art Safari. Since then, Mo’vin cars have been present at events such as UNTOLD, Summer Well, Sunwaves, Burger Fest, and many others.
The Toud team was happy to be part of a unique project to bring quality coffee closer to people with the help of a mobile fleet of vintage cars. Thus, we built a presentation brochure in which we captured the story of Mo’Vin, but also of the 4 types of cars that have been refurbished and are part of the current fleet: Volkswagen T2, Renault Estafette, Citroen H4, and ACC Arvene 400.
We highlighted the unique elements that Mo’Vin brings to the Romanian market, such as the unique coffee with an intense aroma, the right price, or a different vision, as well as the 7 reasons to Get Mo’Vin. We paid special attention to the vans whose history we told briefly. The colors are simple, following black and white lines for the text, thus maintaining consistency with both the Mo’Vin and 5 To Go logos. We chose a light layout in which elements from the Mo’Vin logo (dotted lines) combine with highlighted texts, numbers, and symbols.
We are always happy to be able to take part in such unique projects, which come with a new and inspiring breath.