To define H4L brand, we worked closely with H4L Development team, a team made of visionary and pragmatic people. During the next steps, we created the visual identity and website.
The brand strategy was built around the elements that differentiate H4L Development from the other real estate developers on the market. Starting from the concept ”home for life” that H4L Development promotes and based on values like life, care, together, nature we defined the brand personality which is human-based. In a real estate market with a lot of big players with an approach based on position + price mix, our challenge was to build a brand capable to become relevant for the audience, right through its different approach and vision – home for life.
The visual identity had as the main goal to highlight the human component. The logo contains the brand name and is formed of h4l (home for life) abbreviation and the word ”development”. To highlight the human character of the brand, we chose to use a handwritten, cursive font when writing h4l.
For the website, we chose to build on the same idea of simple and clean. We created a single page where the information is highlighted with the help of figures and representative symbols. We used suggestive images that support the idea ”home for life” promoted by the brand. For user-friendly web design, we chose o use sections towards which the user cand easily navigate, keeping all as simple as possible. The first H4L Development project that highlights ”home for life” concept is in full development. Keep close to finding out more detalis.