Content and Design for Aluterm Catalogs and Brochures – KADRA
About KADRA
KADRA stands for framework, open access, protection, and comfort all at once, as well as order and efficiency. For us, all of this boils down to engineering and professionalism. And for our partners, we know it means trust.
With 27 years of experience, we are the only company in Romania that offers integrated technical solutions for the engineering and management of access routes. Whether it involves automation solutions for doors, gates, and windows; parking management (Parkomatic); or automatic smoke exhaust systems, KADRA continuously innovates, providing its partners with comprehensive services—from consulting to design, installation, and maintenance—all aimed at enhancing comfort and a sense of security.
KADRA Catalog and Brochure Design
We’ve been working with KADRA since Toud’s early days—actually, even a little before that. Over the course of more than 10 years of collaboration, we’ve created a series of brochures and catalogs for Aluterm (now KADRA)—in fact, with very few exceptions, we’ve done them all.
We took a variety of approaches: we adapted catalogs from external suppliers, recreated catalogs based on information and photos received from external suppliers, created catalogs from scratch featuring our own solutions, or produced small brochures tailored to immediate needs or serving specific niches. We also produced a book, the Record Book, with a minimalist design, intended to highlight the advanced solutions in automatic doors offered by KADRA.
The largest catalog is the CAME Catalog, with over 200 pages containing comprehensive information about CAME gate automation solutions and hardware. One of our favorite catalog design projects is the one for EvBOX, a charging solution for electric vehicles, for which we had a series of excellent photos provided by the technical solution provider.
The catalogs are designed for various divisions and feature solutions from different fields: automatic doors, automatic barriers, parking applications, automatic gates, automatic windows, polycarbonate, eco-friendly paving, electric vehicle charging stations, medical doors, fire-resistant doors and curtains, etc.
Through this collaboration with KADRA, we are able to connect with different sectors, communicate with a well-defined audience, though these audiences differ from one division to another, and to collaborate with external marketing teams from KADRA’s international suppliers and partners (Italy, Germany, Switzerland, the Czech Republic, etc.).
