Logos are about people, their needs, their expectations, their aspirations. Logos are no longer about products or services, they should never have been.
For 3 years we have been trying to apply this philosophy in everything we do, here is what came out in terms of logo design.
We don’t make logos, we build visual identities for brands. In this approach, we also include the creation of a logo. We start, every time, with the brand strategy. Without understanding the audience, the market, the elements of differentiation, you cannot create a relevant visual identity for the chosen public. We treat the logo as an identification element, not as a communication one. Our promise is that we help you tell the story of your organization – we also do this through the logo. A logo tells the story of the brand after it is placed in a context (or for the public who already knows the brand well), until then it will only have an identification role.
We have already said too many words, below are some of the logos built in the last 3 years.
We created for
Toud – we help you to tell your story
What is positioning – an overview
Leave a Reply
Want to join the discussion?Feel free to contribute!