Dietary Supplement Packaging Design – Pharmaceutical Industry – DRENOX
Packaging design is always a very enjoyable challenge because it gives you the chance to bring innovation and change the way an entire industry perceives a certain type of product. That’s how we like to approach every packaging design brief. This was also the client’s request: to launch a creative process to design the perfect packaging (we’ll explain what “perfect” means in a moment) for some natural supplements that are recommended to be taken together, one after the other.
The perfect packaging had a number of features:
- to be different, to stand out
- It should be modern, but deeply connected to the idea of natural, organic, and eco-friendly
- to suggest that the dietary supplement is available in 4 formulas that are taken consecutively
- conveys the idea of drainage, detoxification, and the elimination of toxic substances from the body.
For this dietary supplement packaging design, we created a series of proposals based on several ideas:
- The packages will be numbered from 1 to 4 using large, clearly visible numbers
- We use arrows pointing downward to suggest the idea of drainage
- We use bold colors or recycled cardboard to convey a modern and eco-friendly vibe
- We use unconventional but legible fonts to make the product stand out on the shelf (with the help of color as well).
I came up with these ideas through research—by visiting pharmacies, observing shelf behavior, talking to people, holding workshops with the product development team, and analyzing the approaches of other supplement manufacturers.
We created a series of options, with several iterations, which we tested in discussions with potential clients.
This exercise was one of discovery and validation.
There were a number of limitations —mandatory text that had to be visible on the box, the box’s dimensions, and limitations on the processes and technologies used for the box (due to cost considerations)—that prevented us from using cutouts, multiple types of materials, or additional folds.
The final product incorporated the design ideas generated during this process, but has a different construction.
Dietary Supplement Packaging Design – Proposals
