This is an article for entrepreneurs at the beginning of the road and for professionals in marketing departments who are going to launch new organizations, companies, products, services. The process of recreating, modernizing, updating a logo is different from it, it involves a different approach and other resources.
The logo design process that we illustrate below, in the 6 steps, is the process that we use at Toud. It differs from one agency to another, but it is important that this process, whatever the number of steps it involves, address the key elements outlined below (understanding organization/products/services, developing brief creation, achieving visual identity, including logo, development of materials needed in communication).
A logo must be relevant, simple and different – if it meets these elements, it will fulfill its role, that of identifying an organization/product/service and that of a symbol, an element capable of expressing later a series of meanings related to the organization, product, service.