Gastroglam — the project that supports the dreams of those who create experiences at the table
Gastroglam is a brand in an industry where details are pure experience. A plate, a bowl, a platter — apparently simple objects, but in reality instruments with which a chef, a restaurant manager, or a guesthouse owner builds moments, emotions, and memories.
When we began our collaboration, we discovered a team that doesn’t just want to sell tableware, but to select and curate it carefully,to transform it into a collection of inspiration. Gastroglam is not a mere supplier, but a tableware curatorthey explore the world, analyze producers, test materials, seek out textures, shapes, proportions. All so that, in the end, someone — whether in a restaurant or at home — can create a truly memorable experience.
A brand built from the inside out
The branding process started from a central idea: Gastroglam doesn’t create the experience, but it supports it. They don’t cook, decorate, or set the atmosphere — but they are at the heart of the story, through the objects that lie at the foundation of each moment spent around the table.
Thus was born the brand’s promise: to support the dreams of those who create experiences.. The chef who wants to take their plating to the next level. The manager who wants a coherent identity in the restaurant. The guesthouse owner who cares about detail. A family preparing a beautiful dinner for their loved ones.
Visual identity: simplicity, clarity, refinement
From strategy came a visual identity where simplicity is the rule, not a trend. No frills. No noise. No elements placed just for the sake of being there.
The logo is straightforward, calm, confident. The color palette is warm and natural. The visual structure speaks by absence: air, clean proportions, essential messaging. It’s Gastroglam’s way to say that true beauty lies in the object, not in the packaging.
Website: from object to experience
The website was the place where the brand fully took shape. We built a clean, airy platform where the products are showcased — much like in a well-run restaurant.
Navigation is intuitive, collections are structured both for professionals and general audiences, and images allow the forms and materials to speak for themselves.
We kept in mind the real pace of the industry: the chef visits the site in the evening, when they have time. The manager wants clear and fast information. The guesthouse owner seeks simplicity and reliability. All of these behaviors were integrated into the UX and page structure.
The result is a modern, professional site built to inspire, not overwhelm. A digital space where the products live naturally, and the visitor finds exactly what they are looking for — quickly, simply, beautifully.
A mature brand for a mature industry
Today, Gastroglam has a complete brand: strategy, visual identity, and website — all aligned around the same idea: beauty and memorability are built through carefully chosen, simple objects.
Gastroglam doesn’t promise magic. It doesn’t present itself as the creator of emotion.
Instead, it does something much more beautiful: it supports the dreams of those who generate the emotion.
And in the world of gastronomy, this is the highest role a brand can have.