IdeaChef — Visual identity for a brand that sparks inspiration in premium gastronomy
IdeaChef is a brand born from the desire to bring to Romania a premium selection of tableware from internationally recognized producers such as Bonna, Qütahya, IPEC, and others. The brand strategy was already outlined by the client, with a clear direction: inspiration, professionalism, and respect for the experiences created at the table. Our role was to transform this vision into a strong visual identity and an elegant, coherent, and memorable landing page.
The logo — a “spark” that defines the brand
The IdeaChef logo is based on the concept of an idea,a spark, the moment when imagination takes shape. It is a visual “blink,” a symbol of creativity in gastronomy. The process was intense: hundreds of sketches, over 12 major revisions, days of going back and forth until the final form became clear and inevitable. It is probably one of the most elaborate logo processes we have undertaken, and the joy lies in the fact that we didn’t give up. The result is a symbol that both we, the client, and the audience believe in.
Premium visual identity
The color palette — gold, black, and white — conveys elegance, certainty, and refinement. The visuals are simple, modern, and well-spaced, designed to keep the tableware pieces in the spotlight. IdeaChef’s identity doesn’t shout; it convinces through its discretion and confidence.
The landing page
The ideachef.ro landing page is designed as a premium showcase for the brand’s collections: clear, airy, quick to navigate. The images, visual rhythm and content structure are built for professionals — chefs, restaurants, hotels — but also for home enthusiasts looking for real quality. Everything is simple, direct and oriented towards the value of the product.
The result
Today, IdeaChef has a mature, memorable visual identity and a landing page that reflects a premium brand built around inspiration and the moment when an idea becomes an experience. A project short in form but deep in process — one of those projects where perseverance mattered as much as talent.
