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Inbound marketing, Toud, marketing, sales, HubSpot

Inbound Marketing

A direct route to your potential customers

In a society where the buyer has more power than the seller, traditional marketing is no longer efficient. With the evolution of technology and the internet, the sales process has changed significantly. The buyer now has the possibility to make comparisons between products and services, access a specific company’s data online, and even complete purchase processes using internet tools. Under these conditions, those who sell services or products must constantly be up-to-date with new trends in inbound marketing. Sometimes it is difficult to find courses that offer suitable certifications for the online sales domain or the necessary tools for a successful marketing process.

When you say inbound marketing, you say HubSpot

HubSpot, sales, inbound marketing, Toud

HubSpot is a software platform for inbound marketing, a technique to attract potential customers through relevant content, via SEO, social media, marketing, and branding. HubSpot comes with software solutions for marketing, sales, and customer service that are unified into a complex CRM (Customer Relationship Management) solution. The very good part is that this CRM is free. Founded by two MIT graduates in 2004, HubSpot has grown over time to become one of the best inbound marketing platforms.

In addition to the software it offers its clients, HubSpot also has a learning platform, the HubSpot Academy. A world leader in the field of inbound marketing and sales education, it offers courses, projects, certifications, and software training. Each course is supported by certified instructors, whose goal is to help people and companies grow in the market in a different way.

Inbound marketing focuses on attracting customers through relevant content. It is much easier for potential customers to find you online. Social media channels, blogs, and search engines are what can help you grow your business by attracting potential customers. By creating relevant content that addresses, first and foremost, the customers’ needs, you increase your business’s trust and credibility.

Inbound marketing has a four-step methodology that must be followed to achieve successful sales.

Inbound marketing, inbound methodology, HubSpot, Toud

Source: HubSpot

  1. Attract visitors – Visitors must be attracted to your services or products either through your blog, social media channels, or information about you visible in search engines. To achieve successful sales, you need to ensure you have a well-defined content strategy. Potential customers must be able to find you easily based on their requirements.
  2. Convert – Visitors must then be converted into potential customers. – vizitatorii trebuie, mai apoi, transformati in potentiali clienti. This can be done through forms, meetings, either virtual or telephone, or the CRM (through centralized databases). At this stage, the conversation with the potential client practically begins. It is the moment when you identify their needs and how you can help them with the services, products, or solutions you offer.
  3. Close – For the next step, turning potential customers into buyers, you have several tools at hand that can help you. Email, CRM, personalizing every conversation you have with the client, care for them, and prioritization are the most important aspects you must consider when dealing with clients.
  4. Delight – In the final phase, clients become promoters of your business, leading to the creation of new visitors and potential customers. For this, it is recommended not to use Call to Action buttons, but rather a continuation of the communication you have with clients, a post-sales communication, as well as the Hub service, which offers you the necessary tools to know about, connect with, and help your clients.
inbound marketing, HubSpot, sales, Toud

HubSpot comes with solutions represented by specific tools for every step you take in inbound marketing.

Toud can be your long-term partner in the inbound marketing strategy. In addition to implementing the solutions offered by HubSpot, Toud can create the inbound marketing strategy and even generate relevant content for your potential customers.

Inbound marketing means a direct route to your customers, where they can reach you faster. The most beautiful part of this marketing technique is that the roles are reversed—the customer comes to the seller. Classic push marketing transforms into pull marketing, establishing a relationship with high win/win potential.

inbound marketing, huspot, sales, Toud
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