A straight way to capture leads
In a society where the buyer has a greater power than the seller, traditional marketing is no longer efficient. Once with the evolution of technology and internet, the selling process has changed a lot. The buyer has now the possibility to compare products and services, to access online data of a company and even to close deals using online tools. Under these circumstances, sellers must be all the time up to date with inbound marketing. Sometimes it is difficult to find classes that offer adequate certifications for online marketing and the necessary tools for a successful sale.
When you say inbound marketing you say HubSpot
HubSpot is a software platform for inbound marketing, a technique to attract leads through relevant content, SEO, social media, marketing and branding. HubSpot comes with solutions for marketing software, sales and services that are unified in a complex CRM solution (customer relationship management). The good part is that this CRM is free. Founded by two MIT graduates in 2004, HubSpot has grown into one of the best inbound marketing platforms.
In addition to the software that it offers to its customers, HubSpot also has a learning platform, HubSpot Academy. World leader in inbound marketing and sales education, it offers classes, projects and software training. Each lesson is held by certified teachers, whose purpose is to help people and companies to grow on the market in a different way.
Inbound marketing focuses on attracting leads through relevant content. It is much easier for buyers to find you online. Social media channels, blogs and search engines can help you grow your business by attracting leads. By creating relevant content that primarily addresses to customer needs, you rise the trust and credibility of your business.