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Inbound Marketing

A straight path to your potential customers

In a society where the buyer has more power than the seller, traditional marketing is no longer effective. With the evolution of technology and the Internet, the sales process has changed a lot. The buyer now has the opportunity to make comparisons between products and services, to access online the data of a certain company, and even to complete the purchase process using the tools on the Internet. Under these conditions, those who sell services or products must always be aware of the new trends in inbound marketing. Sometimes it is difficult to find courses that offer you the right certifications for the field of online sales or the tools needed for a successful marketing process.

When you say inbound marketing, you mean HubSpot

HubSpot, sales, inbound marketing, Toud
HubSpot is a software platform for inbound marketing, a technique to attract potential customers through relevant content, SEO, social media, marketing, and branding. HubSpot comes with software solutions for marketing, sales, and customer service that are unified in a complex CRM (customer relationship management) solution. The very best part is that this CRM is free. Founded by two MIT graduates in 2004, HubSpot has grown over time to become one of the best inbound marketing platforms.
In addition to the software it offers to its clients, HubSpot also has a learning platform, the HubSpot Academy. A world leader in the field of inbound marketing and sales education, it offers courses, projects, certifications, and software training. Each course is supported by certified teachers, whose goal is to help people and companies grow in the market in a different way.

Inbound marketing has a methodology based on four steps that must be followed to reach successful sales.

Inbound marketing, inbound methodology, HubSpot, Toud

Source: HubSpot

  1. Attracting visitors – visitors must be attracted to your services or products either through your blog, social media channels, or information about you visible in search engines. In order to reach successful sales, you must make sure that you have a well-developed content strategy. Potential clients must be able to find you easily according to their requirements.
  2. Transformation – visitors must then be transformed into potential customers. This can be done through forms, meetings, either virtual or telephone, or CRM (through centralized databases). In this practical stage, the conversation with the potential client begins. It is the moment when you identify what his needs are and how you can help him through the services, products, or solutions you offer.
  3. Closing the deal – for the next step, that of turning potential clients into buyers, you have at hand several tools that can help you. Email, CRM, personalization of every conversation you have with the client, care for him, prioritization are the most important aspects that you have to consider when it comes to customers.
  4. Satisfaction – in the final phase, customers end up being the promoters of your business, leading to the creation of new visitors and potential customers. For this, it is recommended not to use Call to Action buttons, but rather a continuation of the communication you have with customers, a post-sale communication, as well as the Hub service, which offers you the necessary tools to know about, to connect with and help your customers.
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HubSpot comes with solutions represented by specific tools for each step you take in terms of inbound marketing.

Toud can be your long-term partner in the inbound marketing strategy. In addition to implementing the solutions offered by HubSpot, Toud can realize the inbound marketing strategy and even generate relevant content for your potential customers.

Inbound marketing means a direct path to your customers, on which they can reach you faster. The most beautiful part of this marketing technique is that the roles are reversed, and the customer comes to the seller. Classic push marketing turns into pull marketing, establishing a relationship with great win/win potential.

inbound marketing, huspot, sales, toud

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